TBWA\Media Arts Lab commercials

Apple

• Apple - iPhone - Elliot "Meredith" (2007)
  Summary: An iPhone owner tells a story about how the web feature on his phone helped him remember some people's names.
• Apple - iPhone - Stefano "One Thing" (2007)
  Summary: An iPhone owner explains how his iPhone replaced his old iPod, camera, phone, and texting phone.
• Apple - iPhone - Doug "Mankind" (2007)
  Summary: An iPhone owner explains how the device is one of the greatest advancements in the history of mankind.
• Apple - iPhone - Kristin "The Winger" (2007)
  Summary: An iPhone owner explains how she uses the iPhone at the ballet.
• Apple - iPhone - Bryce "Delay" (2007)
  Summary: An iPhone owner talks about how the phone helped to avoid a flight delay.
• Apple - iPhone - Ken "My Show" (2007)
  Summary: An iPhone owner explains how he reads reviews of his play on his phone.
• Mac - PR Lady (2007)
  Summary: PC has a public relations lady to help spin all the bad things he's saying about Windows Vista.
• Mac - Boxer (2007)
  Summary: PC is wearing boxing gear, showing people he's not going down without a fight.
• Mac - Podium (2007)
  Summary: PC stands behind a podium to deliver his message "Don't give up on Vista!"
• Mac - Santa Claus (2007)
  Summary: Claymation versions of Mac and PC sing with Santa.
• Apple - MacBook Air - Envelope (2008)
  Summary: A MacBook Air laptop is taken out of a envelope to show how thin it is.
• Apple - iPhone - Facebook (2008)
  Summary: Visit Facebook when you're away from your computer.
• Apple - iPhone - Cars (2008)
  Summary: At a car dealer? Check car prices on your iPhone.
• Apple - iPhone - The Great Thing (2008)
  Summary: Apple uses an Aspen example to talk about what's so great about having the Internet in your pocket.
• Apple - Mac - Yoga (2008)
  Summary: PC tries to meditate through yoga.
• Apple - Mac - Breakthrough (2008)
  Summary: In a therapy session, PC is told his issues aren't his fault.
• Apple - iPhone - Bet (2008)
  Summary: Apple uses a basketball example to show why having the Internet in your pocket is great.
• Apple - iPhone - Brilliant (2008)
  Summary: Apple shows off their map "current location" feature.
• Apple - iPhone - Music Store (2008)
  Summary: A record store example is used to demonstrate the iTunes Music Store on the iPhone.
• Apple - Mac - Office Stress (2008)
  Summary: PC gives Mac a stress toy, but it is he that really needs it.
• Apple - iPod + iTunes - Shut Up and Let Me Go (2008)
  Summary: Silhouette dancers groove to the song "Shut Up and Let Me Go"
• Apple - Mac - Group (2008)
  Summary: PC attends a "PCs Living with Vista" meeting.
• Apple - Mac - Pep Rally (2008)
  Summary: PC gets some cheerleaders to help spread the word about PCs.
• Apple - Mac - Sad Song (2008)
  Summary: PC sings the Vista blues.
• Apple - iPhone 3G - Hallway (2008)
  Summary: The first phone to beat the iPhone - the new iPhone 3G.
• Apple - iPhone 3G - Work Friendly (2008)
  Summary: Benefits of the iPhone 3G - Work friendly.
• Apple - iPhone 3G - Everyone (2008)
  Summary: iPhone 3G - Twice as fast, half the price.
• Apple - iPhone 3G - Unslow (2008)
  Summary: iPhone 3G - What exactly is 3G?
• Apple - Mac - Off the Air (2008)
  Summary: PC doesn't want people to find out they can easily get files transferred to a new Mac.
• Apple - iPhone 3G - Cro Mag (2008)
  Summary: A demonstration of the iPhone app Cro-Mag Rally.
• Apple - iPhone 3G - Vicinity (2008)
  Summary: A demonstration of the iPhone app Vicinity.
• Apple - iPhone 3G - Lonely Planet (2008)
  Summary: A demonstration of the iPhone app Lonely Planet.

AT&T

• Apple - iPhone 3G - Work Friendly (2008)
  Summary: Benefits of the iPhone 3G - Work friendly.
• Apple - iPhone 3G - Cro Mag (2008)
  Summary: A demonstration of the iPhone app Cro-Mag Rally.