TBWA\Media Arts Lab commercials
Apple
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Apple - iPhone - Elliot "Meredith"
(2007)
Summary: An iPhone owner tells a story about how the web feature on his phone helped him remember some people's names. -
Apple - iPhone - Stefano "One Thing"
(2007)
Summary: An iPhone owner explains how his iPhone replaced his old iPod, camera, phone, and texting phone. -
Apple - iPhone - Doug "Mankind"
(2007)
Summary: An iPhone owner explains how the device is one of the greatest advancements in the history of mankind. -
Apple - iPhone - Kristin "The Winger"
(2007)
Summary: An iPhone owner explains how she uses the iPhone at the ballet. -
Apple - iPhone - Bryce "Delay"
(2007)
Summary: An iPhone owner talks about how the phone helped to avoid a flight delay. -
Apple - iPhone - Ken "My Show"
(2007)
Summary: An iPhone owner explains how he reads reviews of his play on his phone. -
Mac - PR Lady
(2007)
Summary: PC has a public relations lady to help spin all the bad things he's saying about Windows Vista. -
Mac - Boxer
(2007)
Summary: PC is wearing boxing gear, showing people he's not going down without a fight. -
Mac - Podium
(2007)
Summary: PC stands behind a podium to deliver his message "Don't give up on Vista!" -
Mac - Santa Claus
(2007)
Summary: Claymation versions of Mac and PC sing with Santa. -
Apple - MacBook Air - Envelope
(2008)
Summary: A MacBook Air laptop is taken out of a envelope to show how thin it is. -
Apple - iPhone - Facebook
(2008)
Summary: Visit Facebook when you're away from your computer. -
Apple - iPhone - Cars
(2008)
Summary: At a car dealer? Check car prices on your iPhone. -
Apple - iPhone - The Great Thing
(2008)
Summary: Apple uses an Aspen example to talk about what's so great about having the Internet in your pocket. -
Apple - Mac - Yoga
(2008)
Summary: PC tries to meditate through yoga. -
Apple - Mac - Breakthrough
(2008)
Summary: In a therapy session, PC is told his issues aren't his fault. -
Apple - iPhone - Bet
(2008)
Summary: Apple uses a basketball example to show why having the Internet in your pocket is great. -
Apple - iPhone - Brilliant
(2008)
Summary: Apple shows off their map "current location" feature. -
Apple - iPhone - Music Store
(2008)
Summary: A record store example is used to demonstrate the iTunes Music Store on the iPhone. -
Apple - Mac - Office Stress
(2008)
Summary: PC gives Mac a stress toy, but it is he that really needs it. -
Apple - iPod + iTunes - Shut Up and Let Me Go
(2008)
Summary: Silhouette dancers groove to the song "Shut Up and Let Me Go" -
Apple - Mac - Group
(2008)
Summary: PC attends a "PCs Living with Vista" meeting. -
Apple - Mac - Pep Rally
(2008)
Summary: PC gets some cheerleaders to help spread the word about PCs. -
Apple - Mac - Sad Song
(2008)
Summary: PC sings the Vista blues. -
Apple - iPhone 3G - Hallway
(2008)
Summary: The first phone to beat the iPhone - the new iPhone 3G. -
Apple - iPhone 3G - Work Friendly
(2008)
Summary: Benefits of the iPhone 3G - Work friendly. -
Apple - iPhone 3G - Everyone
(2008)
Summary: iPhone 3G - Twice as fast, half the price. -
Apple - iPhone 3G - Unslow
(2008)
Summary: iPhone 3G - What exactly is 3G? -
Apple - Mac - Off the Air
(2008)
Summary: PC doesn't want people to find out they can easily get files transferred to a new Mac. -
Apple - iPhone 3G - Cro Mag
(2008)
Summary: A demonstration of the iPhone app Cro-Mag Rally. -
Apple - iPhone 3G - Vicinity
(2008)
Summary: A demonstration of the iPhone app Vicinity. -
Apple - iPhone 3G - Lonely Planet
(2008)
Summary: A demonstration of the iPhone app Lonely Planet.
AT&T
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Apple - iPhone 3G - Work Friendly
(2008)
Summary: Benefits of the iPhone 3G - Work friendly. -
Apple - iPhone 3G - Cro Mag
(2008)
Summary: A demonstration of the iPhone app Cro-Mag Rally.






