Apple - Mac - Breakthrough

Category: commercial

Summary: In a therapy session, PC is told his issues aren't his fault.

Video:

Music in the commercial

The background music is composed by Mark Mothersbaugh (of Devo fame) at Mutato Muzika.

Description

The counselor explains that since PC's parts (hardware, software) come from a bunch of different places, it's prone to problems. "Unlike Mac, who's operating system and hardware are all made by the same people." She's referring to how Macs use a vertical integration model, controlling all the parts that go into one of their computers.

PC seems to be making headway when he says "So it's not my fault." He repeats himself, then eventually says, "It's not my fault. It's Mac's fault. What a breakthrough."

Credits

Cast

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Basics

Brand
Apple
Year
2008
Title
Breakthrough
Also Known As
None listed
Country
United States
Agency
TBWA\Media Arts Lab
Tagline
None listed
Company
Apple
Product
Mac
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