Apple - Mac - PC Choice Chat

Category: commercial

Summary: PC takes questions from his radio audience, but keeps cutting them off.

Video:

Music in the commercial

Description

PC introduces his show as "a radio show that helps people pick the best PCs for them" but as he takes calls, it turns out what the people really want are Macs.

The first person, Tom from Kalamazoo, asks what PC would be good to avoid viruses, which references how Macs traditionally have less virus problems than PCs. PC doesn't like the question and considers it a crank call.

The next person, Wendy from Fairfield, asks what PC has great customer support like Mac Geniuses. Once again, PC cuts off the caller.

The last caller is Greg from Dearborn, Michigan. He says he's a long time PC user, but wants to switch to Mac.

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Basics

Brand
Apple
Year
2009
Title
PC Choice Chat
Also Known As
None listed
Country
United States
Agency
TBWA\Media Arts Lab
Tagline
None listed
Company
Apple
Product
Mac
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