Apple - iPhone - Bryce "Delay"

Category: commercial

Summary: An iPhone owner talks about how the phone helped to avoid a flight delay.

Video:

Music in the commercial

Description

Bryce is a pilot, and one day before take-off in Chicago was told they'd be a 3 hour delay due to inclement weather. After checking weather.com on his iPhone, Bryce saw that the storm had passed and asked the dispatcher to take another look. 30 minutes later they were clear to go.

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Basics

Brand
Apple
Year
2007
Title
Bryce "Delay"
Also Known As
None listed
Country
United States
Agency
TBWA\Media Arts Lab
Tagline
Only on the new AT&T
Company
Apple AT&T
Product
iPhone
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