GE - Ecomagination - Clouds commercial
Summary: People move buckets of water up in the clouds.
Video:
Music in the commercial
Rearranged and produced by PT Walkley, Scott Hollingsworth and Mary Wood
Lyrics used in the commercial
Someone told me long ago
There's a calm before the storm
I know
It's been coming for some time
I wanna know have you ever seen the rain
I wanna know have you ever seen the rain
Coming down on a sunny day
Related music
Description
As a symbol of the natural water cycle (evaporation, condensation, precipitation, and collection), people in white suits are shown pulling buckets of water up to the clouds. From there the water is poured into the clouds, which are being bellowed out by another group of workers. Some purification is also done, and a scientist even analyzes some of the water in a test tube. Then using a line of people to pass buckets, the water makes its way into giant watering cans, which are tipped over to produce rain.
"Just as nature reuses water, GE water technologies turn billions of gallons into clean water each year, rain or shine."
Credits
- Chief Creative Officer: David Lubars
- Exec. Creative Director: Don Schneider
- Copywriter: Brad Roseberry
- Creative Director: Brad Roseberry
- Creative Director / Art Director: John Leu
- Director of TV: Regina Ebel
- Exec. Producer: Amy Wertheimer
- Assistant Producer: Brian Gonsar
- Director of Radio/Music Production: Rani Vaz
- Production Company: Partizan
- Director: Traktor
- Director of Photography: Emmanuel Lubezki
- Editorial Company: Mackenzie Cutler
- Editor: Gavin Cutler
- Visual Effects: The Mill
- Music arranger/producer: PT Walkley
- Music arranger/producer: Scott Hollingsworth
- Music arranger/producer: Mary Wood
Cast
None listedMore commercials
Comments
The whole commercial seems like the brainchild of some GE marketing genius whose moment of inspiration occurred while waiting in line at a Starbucks for a double skim latte.
I love the commerical, the cover by the Mosquitos JuJu Stalback is awsome. Every time I hear it I turn it up and just stop what ever I'm doing in hopes that just once it will play all the way through.
Ge as a company may be one of the one's quickign our Global Warming, but their commericals puts our minds at rest with such great sounds as this song.
don't hate on it cause it's beautiful. i'm sure you hate bravia's commercials too.
"Stocks Fall After GE Results Disappoint - Stocks Decline After Disappointing GE Profits; Consumer Reading Shows Unease"
Friday April 11, 10:24 am ET
By Tim Paradis, AP Business Writer
"NEW YORK (AP) -- Wall Street fell Friday after a disappointing first-quarter report from General Electric Co. stoked concern about the health of corporate profits and the wider economy. The major indexes lost more than 1 percent."
if you like this you'll love the 3 Mosquitos CDs.
good to hear your voice again Juju!
luv ya!
StL Steve
