Axe - Billions commercial

Summary: Numerous bikini-clad women converge on a guy who's spraying himself with Axe body spray.

Video:

Music in the commercial

An epic classical-sounding song that uses a chorus of people and powerful orchestration. It is based on the Latin hymn of the same name, which was written in the 13th century, and adapted by many composers over the years. The title "Dies Irae" means "Day of Wrath".

Description

It begins with one woman running through the woods, then soon there are more. Then many more. They travel by land and sea to a man standing alone on a beach who is spraying himself with Axe.

The commercial was filmed in Los Angeles, and complemented with thousands of computer generated women created at production company The Mill, using the software program Massive (Multiple Agent Simulation System in Virtual Environment).

The Axe brand is known as Lynx in the UK.