Axe - Billions

Category: commercial

Summary: Numerous bikini-clad women converge on a guy who's spraying himself with Axe body spray.

Video:

Music in the commercial

Description

It begins with one woman running through the woods, then soon there are more. Then many more. They travel by land and sea to a man standing alone on a beach who is spraying himself with Axe.

The commercial was filmed in Los Angeles, and complemented with thousands of computer generated women created at production company The Mill, using the software program Massive (Multiple Agent Simulation System in Virtual Environment).

The Axe brand is known as Lynx in the UK.

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Basics

Brand
Axe
Year
2006
Title
Billions
Also Known As
None listed
Country
United States
Agency
Bartle Bogle Hegarty
Tagline
SPRAY MORE. GET MORE.
THE AXE EFFECT.
Company
Unilever
Product
None listed
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