HSBC - Lumberjack

Category: commercial

Summary: A woman is helped by a logger whose logging she was protesting.

Video:

Music in the commercial

Song: Clam, Crab, cockle, Cowrie by Joanna Newsom

Lyrics used in the commercial

That means no
where I come from.
I am cold, out waiting for the day to come.
I chew my lips, and I scratch my nose
feels so good to be a rose.
Oh don't, don't you lift me up
like I'm that shy, no no no no no, just give it up
There are bats all dissolving in a row
into the wishy-washy dark that can't let go.
I cannot let go,
so I thank the lord,
and I thank his sword
though it be mincing up the morning, slightly bored.
Oh, morning without warning like a hole,
and I watch you go.
There are some mornings when the sky looks like a road.

Description

A group of activists are forcefully removed from a forest to allow loggers to cut down the trees. As one girl is being led away by the police she asks a logger whom she knows by name to help her out. Later the logger bails the woman out of jail and she rides away on the back of his motorcycle.

Text:
We recognise how people value things differently. So what we learn from one customer helps us better serve another.