HSBC - Soapbox Tech

Category: commercial

Summary: People step onto a soapbox to express their views on technology.

Video:

Description

"Technology makes you get closer to people quicker."
"Me and my friends kinda jokingly say that's it's an electronic dog leash."
"Technology gets blamed for a lot of bad things in society because change is always a little bit scary."
"I know that the email is easy, but I still like a hand-written letter."
"It's right there. It's at your fingertips. It's making people smarter."
"We're all addicted to it. Oy vey."

Text:
July 16
New York
Why does a bank care about what people value?
Understanding people's values helps us better meet their needs.

Filmed in New York City's Flatiron District.

Credits

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Basics

Brand
HSBC
Year
2009
Title
Soapbox Tech
Also Known As
None listed
Country
United States
Agency
J. Walter Thompson
Tagline
The world's local bank
Company
HSBC
Product
None listed
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