JCPenney - The Aviator commercial

Summary: A young girl works on a secret Christmas project

Video:

Music in the commercial

Description

A little girl is working on a drawing on her porch before she gets hit with snowballs and has to run for cover. Another scene shows her working on her drawing / plans under her bedcovers. It can be seen that the drawing has something to do with the North Pole and Santa Claus. When asked what she is building she replies, "it's secret." The girl visits a neighbor to get some random parts for her project. When the neighbor asks what she is building she replies, "it's a secret." She loads up the parts into a radio flyer type wagon and pulls it home on her big wheel tricycle. On her way home she passes by some teenagers playing music in the band, they are the same people who were throwing snowballs at her earlier. The next shot shows her working on her project under a large tarp. Again she needs parts and is shown lugging an even more overloaded wagon past the teenagers and also past some street hockey-playing twins. The twins watch her working from behind a fence and are next seen helping out with the project. When the teen that threw the snowball walks by her backyard he sees the two twins guarding the area and keep out signs, one with his face drawn on it. On the day of the unveiling many neighborhood kids are around to watch. When the tarp is removed, the project is revealed to be a rocket named the "North Pole Voyager". The little girl climbs in and presses a red button and the rocket engines ignite.

Text:
Today's the day to believe
Merry Christmas

A shorter 30 second version of this commercial plays on television.

Credits

• Chief Creative Officer: Tony Granger
• Creative Director: Mike Long
• Creative Director: Kerry Keenan
• Copywriter: Sara Rose
• Art Director: Lea Ladera
• Head of Integrated Production: Colin Pearsall
• Agency Executive Producer: Bruce Andreini
• Music Producer: Ryan Fitch
• Head of Music Licensing: Rosemary Ryan
• Director: Fredrik Bond
• Production Company: MJZ
• Executive Producer: Lisa Margulis
• Line Producer: Line Postmyr
• Director of Photography: Alwin Kuchler
• Production Designer: Jeremy Hindle
• Editor: Russell Icke
• Editorial Company: The Whitehouse
• Executive Producer: Corina Dennison
• Editorial Producer: Melanie Klein
• Music/Sound Design: Judson Crane
• Mix: Sound Lounge
• VFX: The Mill
• Colorist: Fergus McCall
• VFX Creative Director: Angus Kneale
• VFX Producer: Bethan Thomas
• VFX Producer: Dan Roberts

Cast

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