Toyota - Prius - Harmony
Toyota - Prius - Harmony
(2009)
12 May, 2009 04:58 PM
Summary: A surreal drive through the countryside, where the scenery consists of people in costumes.
Song: Let Your Love Flow by Petra Haden
Song: Let Your Love Flow by The Bellamy Brothers written by Larry E. Williams
| derWarst 1 | ||
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The concept of the whole campaign is stolen from Astrid Rieger’s Video “Apple on a Tree” from 2006 which has won several awards and was shown in Cannes:
http://astridrieger.de/apple.html I think it’s quite a shame that Saatchi doesn’t have the decency of contacting original Authors but instead steal a whole concept and market it as their own. Of course they can afford a staff of lawyers to find such practices accebtable. Shame on them. |
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| davidp 2 | ||
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If one thinks that the idea for this ad was "stolen" from an idea "originated" by Astrid Rieger, I would direct the viewer to check the opening ceremonies of the past several Olympic Games where this format has been used extensively. It also appears (to this viewer, anyway) that Toyota has taken the idea and expanded on it - instead of just having costumed people as scenery, to having them change from and unmoving covered mode to a revealed in-motion mode.
Also, one might double check things. I don't believe that Saatchi is behind the ads for the Toyota Prius - even though they do have the contract for three other models. Find out who is really behind things if you're going to bad-mouth them for any reason. |
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keith
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In reply to: davidp | |
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To the comment about Saatchi & Saatchi not being the agency behind, the ad, do you have any reason to believe they're not?
Not sure how much of the idea came from Saatchi, but you can see some of the folks responsible for the production of the campaign in this behind the scenes video - http://www.youtube.com/watch?v=-_M-WaCg27k |
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