Nationwide - MC Hammer

Category: commercial

Summary: In front of a huge mansion, Hammer dances as if in a video, but then 15 minutes later...

Video:

Music in the commercial

Lyrics used in the commercial

Stop! Hammer time!
Can't touch this
Can't touch this
Can't touch this
Yeah, that's how we livin' and ya know

Description

MC Hammer starts off doing his familiar baggy-pants dance routine with a bunch of backup dancers behind him. Then a message says "15 MINUTES LATER", and he is seen sitting alone on the ground, as everything is getting repossessed behind him. A realty sign next to him says "foreclosed".

The commercial makes fun of the actual financial woes Hammer went through after the peak of his fame in the 90s.

He finishes the ad with "Nationwide is on your side."

This ad is part of Nationwide's Life Comes at You Fast campaign.

Credits

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Cast

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Basics

Brand
Nationwide
Year
2005
Title
Hammer
Also Known As
MC Hammer
Country
United States
Agency
T:M Advertising
Tagline
Life comes at you fast.
Company
Nationwide Mutual Insurance Company
Product
None listed
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