Nationwide - Gondola - Fabio

Category: commercial

Summary: Fabio steers a gondola through the canals of Venice, but then turns into a old man in the blink of an eye.

Video:

Description

The commercial deceptively starts off as if it's a hair product ad - supposedly for the eponymous "Fabio - Shampoo De Italia". Fabio is driving a beautiful woman in the gondola, and she occasionally looks back seductively. The whole time a voice-over is melodramatically describing the shampoo, but his words are interrupted when all of a sudden Fabio turns into an old man, shocking the woman.

The voice-over finishes the commercial with, "Nationwide is on your side."

Airing during Super Bowl XL, this ad is part of Nationwide's Life Comes at You Fast campaign.

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Basics

Brand
Nationwide
Year
2006
Title
Gondola
Also Known As
Fabio
Country
United States
Agency
T:M Advertising
Tagline
Life comes at you fast.
Company
Nationwide Mutual Insurance Company
Product
None listed
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