Nationwide - Gondola - Fabio
Summary: Fabio steers a gondola through the canals of Venice, but then turns into a old man in the blink of an eye.
The commercial deceptively starts off as if it's a hair product ad - supposedly for the eponymous "Fabio - Shampoo De Italia". Fabio is driving a beautiful woman in the gondola, and she occasionally looks back seductively. The whole time a voice-over is melodramatically describing the shampoo, but his words are interrupted when all of a sudden Fabio turns into an old man, shocking the woman.
The voice-over finishes the commercial with, "Nationwide is on your side."
Airing during Super Bowl XL, this ad is part of Nationwide's Life Comes at You Fast campaign.
- Director: Kinka Usher
- Fabio ...