Nationwide - Rollin' VIP - Kevin Federline
Summary: Kevin Federline is rapping in a video with all the amenities of the pop star life, but then reality hits, and he's shown working in a fast food place.
Music in the commercial
The song was written for the Nationwide commercial.
A short MP3 is available at nationwide.com
Lyrics used in the commercial
Yo, who got it better than me?
Federline on the block, rollin' VIP
Sick whip, thick rims, phat rocks, I got 'em
Shinin' like a superstar from top to bottom
You need a sugar daddy, I'm the mack
And if you need a dollar, holla
'Cause I got a whole stack
Kevin Federline and Britney Spears may have broken up in 2006, but this commercial starts off leading us to believe K-Fed is doing just fine by himself. The rap "video" has cliche hip-hop bling, sexy women, fancy clothes, and money being tossed around.
But lucky for those who feel a bit of schadenfreude for Federline's misfortunes, the video was all a daydream. We find him in a red uniform at a generic fast food restaurant singing at the security camera. His boss yells, "Federline! Fries!" Then follows up in the same drill sergeant tone with a "Thank you!"
At the end of the ad, you can hear Federline singing, "Nationwide is on your side."
Airing in the third quarter of Super Bowl XLI, this ad is part of Nationwide's Life Comes at You Fast campaign.
- Director: Frank Todaro
- Kevin Federline ... Himself