Axe Proximity - Plans commercial

Summary: One man tries to dissuade his friend from a scheme to meet women.

Video:

Description

While eating at a restaurant one guy (Billy) tells his friend about his new plan to look intelligent to pick up women. Billy's friend Fitz tells him not to use any plans and to just be himself. Billy refuses Fitz's suggestion and holds up Anna Karenina as an attractive women walks by. The women stops and turns the book right side up for Billy and then flirts with Fitz.

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Ad Basics

Brand
Axe
Year
2008
Title
Plans
Also Known As
None listed
Country
United Kingdom
Ad Agency
Bartle Bogle Hegarty
Tagline
make an understatement
Company
Unilever
Product
Axe Proximity
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