JCPenney - Crowd Surfing commercial
Summary: People crowd surf as a mode of transportation
Video:
Music in the commercial
Song: Get Lucky by Dragonette
Lyrics used in the commercial
Sometimes the sun shines on us
Sometimes the rain goes and a rainbow’s all that’s left
We got lucky hey didn't we baby
Cause I like your head on my shoulder
I like way you smile
the way you smile woohoo
We both think the weather's getting better
So let's get lucky
Let's go all the way
Description
People are shown getting ready to go out and jumping out of windows into crowds. They are carried by the crowds to their destinations.
Text:
Today's the day to work the crowds.
Credits
- Chief Creative Officer: Tony Granger
- Executive Creative Director: Kerry Keenan
- Executive Creative Director: Mike Long
- Copywriter: Craig Love
- Art Director: Shayne Millington
- Head of Integrated Production: Colin Pearsall
- Agency Executive Producer: Bruce Andreini
- Music Producer: Ryan Fitch
- Head of Music Licensing: Rosemary Jacques
- Production Company: Rattling Stick
- Director: Ringan Ledwidge
- Executive Producer: Sally Humphries
- Director of Photography: Franz Lustig
- Editorial Company: The Whitehouse
- Editor: John Smith
- Editorial Executive Producer: Corina Dennison
- Editorial Producer: Melanie Klein
- Mix: Audio Engine
- Mixer: Tom Goldblatt
- Post Production: The Mill
- Colorist: Mick Vincent
- Telecine Producer: Andy Orrick
- Telecine Producer: Angela Botta
- Flame Artist: Phil Crowe
- 2D Set Supervisor: Phil Crowe
- CG Set Supervisor: Mario Ucci
- CG Lead: Jordi Bares
- CG Producer: Stephen Venning
- 3D Production Director: Stephen Venning
- VFX Executive Producer: Helen Hughes
- Deputy EP: Helen Hughes
Cast
None listedMore commercials
JCPenney
(20)
Comments
I love the direction these ads are going in, but wtf was up with the Oscar ads? Talk about two steps forward 10 steps backward.
