JCPenney - American Living - Anthem

Category: commercial

Summary: The launch of the American Living collection from JCPenney and Polo Ralph Lauren's Global Brand Concepts.

Video:

Music in the commercial

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Lyrics used in the commercial

Leaves were falling, just like embers,
In colors red and gold, they set us on fire
Burning just like moonbeams in our eyes.

Somebody said they saw me, swinging the world by the tail
Bouncing over a white cloud, killing the blues

Now I'm guilty of something
I hope you never do
Because there is nothing
Any sadder than losing yourself in love

And then you've ask me just to leave you
To set out on my own
And get what I needed
You want me to find what I've already had

Description

Aired during the 2008 Academy Awards (Oscars).

The campaign uses examples of Americana to showcase the American Living collection, which includes clothing for women, men and children, footwear, and items for the home.

The commercial opens on a bridge. Scenes include people having fun outside (e.g. Frisbee, skateboarding), a girl stepping on a birthday cake in rain boots, people embracing, and other small town scenarios.

Credits

Cast

None listed

More

JCPenney - Levi's - Dear Guys JCPenney - Tis the season to gift JCPenney - Back to School 2012

JCPenney (38)
Global Brand Concepts (2)

Recent Discussion

archive 03/28/2008 at 02:41 AM
[wendyO.] I think its really clever....and i love the songs....you people have too much to
time on your hands. Great commercial, great idea.... Hats off to you JCP for trying to make a come back!!
archive 03/26/2008 at 08:17 AM
[Oh Please] Come on Mike. Do you actually think people would stop shopping at Penny's just because while parking their car they happen to remember this is the company that had a commercial with a kid stepping on a birthday cake ? Yeah, I can see it now.......group of shoppers just about to enter JC Penney's and at the last second remembering that darn kid stepping on that poor cake !! They would then obviously return to their cars and go to Sears or Kohl's. It was one of the best commercials of late and the song is just beautiful ! So stop making such a big deal about the stupid cake !! There are much more serious things to worry about in this messed up world !

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Basics

Brand
JCPenney Global Brand Concepts
Year
2008
Title
None listed
Also Known As
Anthem
Country
United States
Agency
In House
Tagline
None listed
Company
JCPenney Polo Ralph Lauren
Product
American Living
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