Coca Cola - It's Mine
Category: commercial
Summary: Parade balloon characters try to grab a giant balloon bottle of Coke.
Video:
Music in the commercial
Description
The scene opens up to an aerial view of Central Park in Manhattan, and on the street are giant balloons for the Macy's Thanksgiving Day Parade. Included in the inflatable lineup are Underdog, a Coke bottle, and Stewie Griffin from Family Guy.
Using only camera angles and natural balloon movements to convey action/expressions, the characters start to "fight" over the Coke. The balloons get loose and the chase takes place on and over the streets of New York. People in nearby cars and office buildings are surprised at the spectacle.
Underdog and Stewie's pursuit proves to be futile, because another balloon, Charlie Brown, peers over a building and ends up with the giant Coke.
The commercial combines live action and CG.
Airs during Super Bowl XLII (2008).
Credits
- Creative Director: Hal Curtis
- Creative Director: Sheena Brady
- Senior Agency Producer: Matt Hunnicutt
- Account Team: Ryan Peterson
- Production Company: MJZ
- Director: Nicolai Fuglsig
- Director of Photography: Ellen Kuras
- MJZ Producer: Emma Wilcockson
- MJZ Exec Producer: Eric Stern
- Production Designer: Robb Buono
- Balloon Consultant: Starbound Entertainment
- Editorial: The Whitehouse
- Editor: Russell Icke
- Post Producer: Justin Kumpata
- Assistant Editor: Joanna Manning
- VFX: The Mill
- VFX Supervisor / Lead Flame Artist: Angus Kneale
- VFX Supervisor / CG Artist: Andrew Proctor
- VFX Supervisor / CG Producer: Asher Edwards
- Lead Flame Artist: Dan Williams
- Flame Artist: Randy McEntee
- Flame Artist: Pheng Sisopha
- Assistant Flame: Greg Gilpatrick
- Assistant Flame: Anu Nagoraj
- Assistant Flame: Suzanne Dyer
- Assistant Flame: Elizabeth Koenig
- CG Supervisor/Senior CG Artist: Ben Smith
- CG Artist: Jong Jin Choi
- CG Artist: Keith Kim
- CG Artist: Glen Swetez
- CG Artist: Rob Petrie
- CG Artist: Kevin Ives
- CG Artist: Justin Zurrow
- CG Artist: Wyatt Savarese
- CG Artist: Mike Panov
- CG Artist: Joshua Merck
- CG Artist: Dylan Maxwell
- CG Artist: Douglas Luka
- CG Artist: Vince Baertsoen
- CG Artist: Yann Mabile
- CG Artist: Tomas Salles
- CG Artist: Yorie Kumalasari
- VFX Producer: Bethan Thomas
- Telecine: Fergus McCall
- Music/Sound Design: Stimmung
- Arranger: Robert Miller
- Music Exec Producer: Kelly Fuller
- Sound Design: Gus Koven
- Mix: Color
- Mixer: Kevin Halpin
Cast
None listedMore
Recent Discussion
keith
2/2/2008 at 01:21 PM
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