Coca Cola - It's Mine

Category: commercial

Summary: Parade balloon characters try to grab a giant balloon bottle of Coke.

Video:

Music in the commercial

Description

The scene opens up to an aerial view of Central Park in Manhattan, and on the street are giant balloons for the Macy's Thanksgiving Day Parade. Included in the inflatable lineup are Underdog, a Coke bottle, and Stewie Griffin from Family Guy.

Using only camera angles and natural balloon movements to convey action/expressions, the characters start to "fight" over the Coke. The balloons get loose and the chase takes place on and over the streets of New York. People in nearby cars and office buildings are surprised at the spectacle.

Underdog and Stewie's pursuit proves to be futile, because another balloon, Charlie Brown, peers over a building and ends up with the giant Coke.

The commercial combines live action and CG.

Airs during Super Bowl XLII (2008).

Credits

Cast

None listed

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Coca Cola (27)

Recent Discussion

archive 2/2/2008 at 05:30 PM
[adcritique] AWESOME!!!
splendAd Admin keith 2/2/2008 at 01:21 PM
The video is viewable at Coke's website mycokerewards.com starting today, but we'll include the video here on our page once we see it up at YouTube.

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Basics

Brand
Coca Cola
Year
2008
Title
It's Mine
Also Known As
None listed
Country
United States
Agency
Wieden+Kennedy
Tagline
The Coke side of life
Company
Coca Cola
Product
Coca Cola
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