Gatorade - G.I.D.S. commercial
Summary: In-Car Drinking System / Matt Kenseth
Video:
Music in the commercial
Song: Free Ride by The Edgar Winter Group
Description
Part of the Gatorade "Origins" ad series, narrated by Keith Jackson, this installment is called "G.I.D.S." (which stands for Gatorade In-Car Drinking System). The advertisement features NASCAR stock car racing driver Matt Kenseth, and explains how his crash at Charlotte in 1999 was due to dehydration. That led to the Gatorade Sports Science Institute developing a strategy to keep Kenseth hydrated.
Credits
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- Keith Jackson ... Narrator
- Matt Kenseth ...
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