Gatorade Has Evolved - G-Series

Category: commercial

Summary: Athletes throughout history evolve, and so has Gatorade with their new G-Series.

Video:

Music in the commercial

Song: Gatorade Has Evolved written by David Banner featuring Quinn

Written, produced, and arranged by David Banner.

Download the song at gatorade.com

Lyrics used in the commercial

Bom bom bom bom ...
[Whistle]
If you want a revolution
The only solution, evolve
If you want a revolution
The only solution, evolve
If you gettin' off track
And you wanna get back
May take a lot of work
Won't break your back
If you want a revolution
The only solution, evolve
No matter what they do
They can't break your stride
Evolution is a thing that starts inside
Throw your hands up
Clench your fist with pride
Hold your head high
No need to hide
E-V-0-L-V-E
Come on get inside
Come on ride with me
If you want a revolution
The only solution, evolve
Got to evolve
Got to evolve!
If you want a revolution
The only solution, evolve
Oh baby
If you want a revolution
The only solution, evolve

Description

The Gatorade evolution includes mock-archive footage (and maybe some real footage) of the beginnings of various sports. 1965 marked the creation of Gatorade, and now in 2010 they're introducing different stages of using Gatorade: before, during, and after the workout/activity. Prime 01 for pre-game fuel, the Gatorade Perform 02 thirst quencher drink, and the Gatorade Recover 03 post-game protein recovery.

Text:
In the beginning
they balled on peach baskets
racquets were wooden
and hydration was water.
In 1965
we started a revolution.
Athletes trained longer, stronger
and changed the game.
In 2010
we're changing the game again.
Prime to ignite.
Fuel to Perform.
Protein to Recover.
THE GAME HAS EVOLVED
Introducing the G SERIES

Credits

None listed

Cast

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Gatorade (25)

Recent Discussion

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Questions

Question Posts Last post
Gatorade Evolve 4 04 May, 2010 12:20 PM by keith

Basics

Brand
Gatorade
Year
2010
Title
Gatorade Has Evolved
Also Known As
None listed
Country
United States
Agency
TBWA\Chiat\Day
Tagline
None listed
Company
Gatorade
Product
G-Series
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