JCPenney - Wake Up commercial

Summary: A mother mysteriously wakes up her children to evacuate the house.

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Description

Ominous music sets an eerie tone to the ad, as a mother wakes up her daughters in the middle of the night. Lights are shining outside, but we're not given any indication what the problem is. Numerous people are walking briskly down the street. The girls repeatedly ask what's going on, and it's not until they get into the car that the mother reveals they're going to the JCPenney After Thanksgiving Sale. "DOORS OPEN 4AM"

Credits

• Chief Creative Officer: Tony Granger
• Creative Director: Kerry Keenan
• Art Director: Menno Kluin
• Art Director: Michael Schachtner
• Copywriter: Julia Nuemann
• Agency Producer: Zamile Vilakazi
• Executive Agency Producer: Colin Pearsall
• Production Company: Epoch Films
• Director: Mike Long
• Director of Photography: Stephen Blackman
• Executive Producer: Jerry Solomon
• Line Producer: Pat Harris
• Editor: Joe Guest
• Editorial Company: Final Cut
• Sound Design/Mix: Teressa Tate
• Telecine: The Mill
• Colorist: Fergus McCall
• Music Company: Siblings
• Music Producer: Ryan Fitch

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