IBM - Pixie Dust

Category: commercial

Summary: Corporate executives get an overview of magic pixie dust that heals servers.

Video:

Description

The CEO of a company opens a decorative golden egg, in which there's a purple powder, and asks "What is it?" A geeky guy at the other end of the boardroom table answers "pixie dust." There's a comical exchange of Q&A between the executives and the geeky guy, where the execs repeat back the answers as questions. He explains the pixie dust heals servers, enough of it prevents problems, it's cheap because it's soy-based, and eco-friendly because it's biodegradable.

Text:
THERE IS NO MAGIC PIXIE DUST
THERE ARE IBM SELF-HEALING E-SERVERS