IBM - Universal Business Adapter commercial

Summary: Corporate executives get an explanation of a universal business adapter.

Video:

Description

"What is it?" the CEO asks about a device sitting on the board room table. A geeky guy across the desk explains that it's a UBA, and that it connects anything to everything. As the CEO points to different connectors on the device, the geeky guy rattles off what each does. The other executives then ask questions such as if it's affordable, fast, or easy. The CEO asks if it works in Europe, to which the geeky guy replies "You need an adapter."

Text:
THERE IS NO UNIVERSAL BUSINESS ADAPTER
GET WEBSPHERE INTEGRATION SOFTWARE