Action Reaction

Published: May 28, 2008 12:17

Sometimes you'll be watching a commercial and think to yourself it seems familiar. Maybe it's because the creatives decided to be cheeky and reference another ad. Here are some examples.

Subway - Monster - Five Dollar Footlong

Action: Subway rolled out this cute campaign to promote a special $5 footlong deal.

Quiznos - Dimes

Reaction: Then Quiznos came out with a series of ads where people eat five dollars, asking the audience, "If you gonna eat five dollars, shouldn't you get your money's worth?"

Citroen C4 - Transformer Dance

Action: The Citreon likes to get down and boogie. Nothing wrong with that, right?

Chevrolet - Chevy Aveo - Transformer Spoof

Reaction: Chevy warns of the downside to having a dancing car.

British Airways - Face

Action: An iconic ad from BA.

Silverjet - Face

Reaction: Many years later, Silverjet hired BA's former ad agency, so this ad borrows heavily (but tongue-in-cheek) from the original "Face" ad.

Cadbury Dairy Milk - Gorilla

Action: A gorilla playing the drums to promote chocolate? Doesn't make much sense, but proved to be popular.

Wonderbra - Gorilla vs Wonderbra

Reaction: So popular that it inspired this nearly identical viral ad from Wonderbra with the not-so-subtle attractive model in place of the gorilla.

Miller High Life - Super Bowl Viral

Reaction: After the 2008 Super Bowl, Miller High Life released this viral with their delivery man character reviewing several of the Super Bowl ads.