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[boutit brotha] This is one of the best commercials of the year. I think dockers is doing a splended job on their recent ad campaigns. The first time I saw this commercial I rewinded the DVR about 5 times.
It seems as though this commercial captures the essence of it's targeted demographic (young, male, upwardly moble, urban). It also encompasses elements of a theatrical trailer or opening scene of a motion picture. With it's sweeping views of the San Francisco Bay, and very fitting audio clip of Marlena Shaw's "California Soul" this commercial surely provided a new, more hip, feel for the good old "Dockers" brand.
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[smooth hmj] How long is it from sundown to sunset? Aren't they the same?
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[melly] love this song!
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[YaBoyDWest] Man, I got to say, that was a beautiful commercial. Almost makes me want to go to california in some Dockers... Almost.
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[Mary J] This commercial is awesome! The song fits it so well, and I had to look up the singer because her voice is very good on the ears! For once, a pleasant commercial.
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[Joe B] Great Tune!!!
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[Connie] Good eye candy. Good ear candy. Great commercial!
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[Connie] Good eye candy. Good ear candy. Great commercial!
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Summary: A man is shown wearing Dockers for work, weekend, dress, and golf.
