DoubleTree - Branches
DoubleTree - Branches
(2007)
12 Mar, 2007 10:12 AM
Summary: Branches sprout leaves with images of DoubleTree hotels on them.
Song: Relax Max by Dinah Washington
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| [devonelsi] we love you dinah...thanks for the tunes MAX | ||
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[Amber] What a great song!
I believe the lyrics are "Stay cool, fool" and "that's the rule, fool" |
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| [Babs] I know that the lyrics should be "stay cool, fool; just take it easy, that's the rule, fool," but it sounds to me as if she's singing "stay coo-hool; just take it easy, that's the ru-hool." Singers often change the words to suit themselves. Could anyone verify how she sings these words? | ||
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| [wiretapp] I HATE THIS COMMERCIAL. I used to be a heroin addict and everytime I hear the song I get cravings for heroin. I don't know why, I can't explain it, but I really really wish this commercial would go away. | ||
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| This is one of the loveliest commercials on TV right now. The merging of the sexy, contagious voice of Dinah Washington; the song, which seems to come out of an era where cool ruled; the ever-growing branches of a double tree (one branch becomes the shade for another, while a butterfly flies over), whose leaves are scenes from the hotel's rooms and facilities; everything converges in the ad's sweet command: be calm, cool, relaxed. The flux generated between the song's beginning challenge (re-e-he-lax, Max, orders Dinah) and those little words at the end (calm, cool, relaxed), right below the hotel's reassuring logo, two trees relaxing next to each other, is what a good commercial should be about: the creation of contagion between a mood and a brand. | ||
