Microsoft - Laptop Hunters - Lauren

Category: commercial

Summary: Lauren shops for laptops, concluding she can't afford the Macs, but finds an HP PC within her budget.

Video:

Description

Using an ordinary-person style, the commercial asks a young woman what's she's looking for in a computer. She wants a laptop with speed, a comfortable keyboard, and a 17" screen for under $1000. "We told her, 'You find it, you keep it.'"

Lauren walks into a Mac store, but walks out concluding it's beyond her budget. "I'm just not cool enough to be a Mac person."

But then she goes into a Best Buy and looks through some PCs. She ends up getting an HP Pavilion notebook, and she's elated when someone from off camera hands her a stack of cash to cover the purchase cost.

The voice-over says "Congrats, Lauren. It's a PC."

Lauren concludes, "I'm a PC, and I got just what I wanted."

Credits

• Co-Executive Creative Director: Rob Reilly
• Co-Executive Creative Director: Andrew Keller
• Creative Director: Tim Roper
• Interactive Executive Creative Director: Jeff Benjamin
• ACD/Art Director: Dave Steinke
• ACD/Copywriter: Michael Craven
• Head of Video, Integrated Production: Matt Bonin
• Executive Integrated Producer: Paul Gunnarson
• Production Company: Smuggler
• Director: Henry-Alex Rubin
• Executive Producer: Patrick Milling Smith
• Executive Producer: Brian Carmody
• Executive Producer: Lisa Rich
• Executive Producer: Allison Kunzman
• Head of Production: Laura Thoel
• Line Producer: Drew Santarsiero
• DP: Matthew Woolf
• Conform/Artist: Method Studios
• Inferno Artist: Joey Brattesani
• Inferno Artist: Claus Hansen
• Editorial Company: Number Six
• Editor: Dan Aronin
• Assistant Editor: Seema Naik
• Telecine: CO3
• Telecine Artist: Siggy Ferstl
• Music: Beacon Street Studios
• Executive Integrated Music Producer: Bill Meadows
• Audio/Mix: Lime Studios
• Mixer: Sam Casas

Cast

• Lauren DeLong ... Lauren

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