GE - Ecomagination - Model Miners

Category: commercial

Summary: Attractive models work in a coal mine to promote clean coal technologies.

Video:

Music in the commercial

Song: Sixteen Tons by Tennessee Ernie Ford

Lyrics used in the commercial

I was born one mornin' when the sun didn't shine
I picked up my shovel and I walked to the mine
I loaded sixteen tons of number nine coal
And the straw boss said "Well, a-bless my soul"

You load sixteen tons, what do you get
Another day older and deeper in debt
Saint Peter don't you call me 'cause I can't go
I owe my soul to the company store

Description

As miners walk towards a coal mine you can see their headlamps reflecting in a puddle of water. Once in the mine one can clearly see that these aren’t your typical miners but rather models you would expect to see in a fashion magazine. The models then work the mine, using jackhammers, pick axes, and other mining equipment. The voice-over explains that there is over a 250 year supply of coal in the ground and GE Energy is providing technologies to reduce emissions from coal. GE hopes this will lead people to see coal energy in a more positive light.