GMC - Yukon Hybrid - Why Push?

Category: commercial

Summary: Animation of Sisyphus pushing a boulder up a mountain is used as a backdrop for philosophical questions.

Video:

Music in the commercial

Song: Blumenwiese Neben Autobahn by Ulrich Schnauss

Description

Footage from the 1975 animated short "Sisyphus", about the Greek myth, is shown as the following is said:
"Why push? Why change? Why grow? Why dream? Questions you don't have to ask yourself. When you never say it's good enough. When you never say it can't be done. When you never say never."

The ad doesn't go for humor, but instead delivers a serious message using emotional visuals. Emphasis in the ad is on how the Yukon Hybrid SUV gets 50% better mileage.

The ad airs during Super Bowl XLII (2008).