GMC Sierra - Build

Category: commercial

Summary: Special effects floating robots assemble a GMC Sierra truck.

Video:

Description

The robots assemble the parts of the truck, but everything is floating in the air. In the end the Sierra is fully assembled.

"Never send a truck to do a Sierra's job."

Aired during the NBA Finals

Credits

• Worldwide ECD: Peter McHugh
• CD: Chad M. Laughlin
• Sr. Writer: David Charlton
• Sr. Art Director: Diane Schomer
• EP: Jennie Hochthanner
• Senior Producer: Mark Nicholas
• VFX/Production Company: Asylum
• Director: Fred Raimondi
• EP: Michael Pardee
• Producer: Ryan Meredith
• Bidding Producer: Cassandra Khavari
• Coordinator: Emily Avoujageli
• Animation Director: Piotr Karwas
• CG Producer: Jeff Werner
• Lead Compositor: Rob Trent
• Compositing: Miles Esmiller
• Compositing: Katrina Salicrup
• 3D Animation: Michael Shelton
• 3D Animation: Michael Warner
• 3D Animation: Larry White
• 3D Animation: Alfonso Alpuerto
• Lead Lighter: Aaron Vest
• Lighter: Eric Pender
• Lighter: Yamashita Yurichiro
• Rigging: Briana Hamilton
• Rigging: Rick Grandy
• Lead Modeler: Greg Stuhl
• Modeling: Lersak Bunupuradah
• Modeling: Hai Nguyen
• Modeling: Chad Fehmie
• Modeling: Julian Sarmiento
• Textures: John Hart
• Conceptual Designer: Jeff Julian
• Design: Michael Tello
• Design: Joseph Mullen
• Tracking: Tom Stanton
• Tracking: Apirak Kamjan

Cast

• Will Arnett ... Voiceover

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