JCPenney - Mother's Day

Category: commercial

Summary: A mother and daughter walk down a street, then time goes forward and the daughter is grown up with a daughter of her own.

Video:

Music in the commercial

Buy song from iTunes

This commercial uses a live acoustic version of the song available at the iTunes link.

Lyrics used in the commercial

Looking from a window above
It's like a story of love

Want you near me

All I needed was the love you gave
All I needed for another day
And all I ever knew
Only you

Related music

Song: Only You by Yaz

Description

The mother and daughter are walking together, then they let go of one another's hands, and the girl joins her friends. Time goes forward and the girl becomes a teen, then an adult who meets a guy, then next she's a little older, married with a girl of her own. The original mother, now a grandmother, joins them.

Text:
Today's the day to come full circle.
Happy Mother's Day

Credits

None listed

Cast

None listed

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JCPenney (38)

Recent Discussion

splendAd Admin keith 11/7/2007 at 05:18 PM
Thanks, anon. Updated.
archive 11/7/2007 at 01:55 PM
[anonymous] The Agency was Saatchi & Saatchi.

Title of the spot was "The Walk"

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Basics

Brand
JCPenney
Year
2007
Title
The Walk
Also Known As
Mother's Day
Country
United States
Agency
Saatchi & Saatchi
Tagline
Every Day Matters
Company
JCPenney
Product
None listed
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