Dell Inspiron R - Switchable Lid

Category: commercial

Summary: People have fun switching the lids of the Dell Inspiron R-series.

Video:

Music in the commercial

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Poppy, fun song played during the ad. Only instrumental parts of the song are used in the commercial, although the song isn't just instrumental.

Description

The spot features a lot of close-ups of hands, and the Dell notebook computers having their lids switched. People are then shown holding the laptops and smiling.

Voice-over: "Now just pop, click, switch your lids whenever you like. Choose from over twenty plus colors and designs. The Dell Inspiron R-series laptops with switchable lids powered by the second generation Intel CORE processor family. Not just smart, visibly smart. With the Inspiron R and Dell Stage software access the things you love to do. Movies, music, and photos with the touch of a button. You can tell it's Dell."

Text:
SWITCH by design studio
You can tell it's Dell.
Dell.com/Switch

Small print:
SWITCH lids sold separately
Switch Lids sold separately. Comes with Black lid. Tax, shipping and fees extra. Limited-time offer. U.S. only. Subject to change.

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Basics

Brand
Dell
Year
2011
Title
Switchable Lid
Also Known As
None listed
Country
United States
Agency
None listed
Tagline
The power to do more
Company
Dell
Product
Dell Inspiron R
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