Liberty Mutual - Responsibility

Category: commercial

Summary: Good deeds inspire others to do the same.

Video:

Music in the commercial

Description

The commercial starts on a busy city street where pedestrians are crossing at a light. A man sees a toy on the ground and returns it to the stroller from which it came. The mother is appreciative and in the next scene she "pays it forward" in a cafe by adjusting a man's coffee that's on the edge of a table.

The chain continues because another man standing outside the cafe sees this, and in the next scene he helps up a stranger that fell in the rain. Another man who observed this kind deed in the next scene holds the elevator door for an approaching woman.

One of the other passengers in the elevator notices, because in the next scene as he's carrying groceries he warns a motorist that's about to back into motorcycle while parallel parking.

A woman passing by sees this, and later while she's in her office she helps prevent a co-worker from tipping over in his chair, which another woman in the office observes.

That woman in the next scene back once again on the street rushes to push a man out of the way of falling crates. With a look of awe, another man watches and in the next scene he's idling in heavy traffic, and lets another driver into the lane.

A man in another car sees this and in the next scene in the suburbs he picks up a toy that a child dropped from a stroller. And it's the father of the child in this scene that goes full circle back to the original good deed.