Axe Instinct - Cavemen - Leather

Category: commercial

Summary: Animated cavemen discover leather.

Video:

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Lyrics used in the commercial

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I can do anything I want
Because I look good in leather
I can talk any kind of talk
Because I look good in leather
And I know you wish that you could look like me
Look good in leather
Look good in leather

Description

Some of the cavewomen are picking berries, when they find three cavemen sleeping. The guys aren't wearing anything so they scramble to find something to cover themselves up. A lizard, a rock, and a fur hide. The caveman with the fur hide gets a blast of steam from an underground vent, and it tans the hide into leather. The rock drops from the other fellow's hands and cracks open to reveal a can of Axe Instinct.

In his new leather duds, the guy sprays Axe on himself, and completes the look by slicking his hair with tar, making a belt buckle from sabre-toothed tiger teeth, and riding a bison like a motorcycle. The ladies go crazy over him.

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Basics

Brand
Axe
Year
2009
Title
None listed
Also Known As
Cavemen - Leather
Country
None listed
Agency
None listed
Tagline
The power of leather
Company
Unilever
Product
Axe Instinct
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