Dodge Journey - Animates commercial

Summary: An animated family drives a 2009 Dodge Journey through a cartoon world.

Video:

Music in the commercial

Song: A.M. 180 by Grandaddy

Buy song from iTunes

Buy album from amazon

Description

While the car is shown realistically everything else is animated.

Credits

Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director: James Clunie
Creative Director: Michael Folino
Senior Producer: Kevin Wilson
Production Company: Ebeling Group
Senior Producer: Sue Lee
Directorial Studio: XYZ Studios
Creative Director: Tim Kentley
Illustrations: Celeste Potter
Character Models: Jaime Fernandez
Animation/VFX: Charlex
CG Supervisor: Gong Myung Lee
VP Senior Producer: Steve Chiarello
Co-Producer: Jennifer Scelia
Lead Modeler: Alex Cheparev
Lead Character TD: Stephen K. Mann
Lead Animator: Anthony Tabtong
Lead Lighting TD: James Fisher
Modeler: Hungkit Ma
Modeler/Texture Artist: Han-Chin Lee
Texture Artist: Carlos Sandoval
Character TD: Andre Stuppert
Senior Animator: John Wilson
Senior Lighting TD: Jeff Chavez
Lighting TD: Quan Tran
Lighting TD: Keith McMenamy
Lighting TD: John Volny
Lighting TD: Luis Cantillo
Lighting TD: John Cook
Lighting TD: Will Atkin
Lighting TD: Cesar Kuriyama
Senior Flame Artist: Jesse Newman
Senior Smoke Editor: Rob Aiello

Cast

None listed

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Comments

theDC7 April 14, 2008 22:41

Nice song choice. Who on the agency team picked that song? Where did you hear it from? Why do you think it worked for your message? I am a big Grandaddy fan and think their music is incredible. They also had "Nature's Anthem" on a Honda commercial.

billyc April 23, 2008 20:10

I'm huge fan of Grandaddy as well and barely believed my ears when I heard "AM 180" used in a commercial. It is a shame the band is no longer together but when they were making records I couldn't help but think their music was ahead of its time. I also am curious how this team came about finding and selecting this song for the commercial since Grandaddy is a bit more of an obscure indie band. Perhaps since both the band and song don't carry mass recognition they didn't play any lyrics and instead just looped that deliciously infectious melody of synth and fuzz guitar power chords.

shabby April 30, 2008 21:31

Here's an odd thing, the version I keep seeing on television shows the kid in the left passenger seat with really weird facial hair.

howdy May 11, 2008 21:10

the creative director (james clunie) decided on the music. he's a huge grandaddy fan.