Apple - iPhone - Brilliant

Category: commercial

Summary: Apple shows off their map "current location" feature.

Video:

Music in the commercial

Description

"Having a phone with a map is smart. But having a phone with a map that knows where you are. And gives you step-by-step directions to anywhere. That's brilliant."

The feature described in this ad is the iPhones "current location", used in conjunction with Google Maps, is not GPS, but instead relies on Skyhook technology which gauges your location based on WiFi access points.

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Basics

Brand
Apple
Year
2008
Title
Brilliant
Also Known As
None listed
Country
United States
Agency
TBWA\Media Arts Lab
Tagline
None listed
Company
Apple
Product
iPhone
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