Agency: TBWA\Media Arts Lab

tv commercials and cinema ads

• Apple - iPhone 3GS - Share (2009)
  Summary: Share photos, contact info, and more with friends.
• Apple - iPhone 3GS - Travel (2009)
  Summary: How does the iPhone make traveling easier?
• Apple - iPhone 3GS - Avid (2009)
  Summary: iPhone apps for sports fans.
• Apple - iPhone 3GS - Pass (2009)
  Summary: The iPhone has all kinds of apps - movies, parking, tests, crossword, reading.
• Apple - iPhone 3GS - Nature (2009)
  Summary: The iPhone has all kinds of apps - money, music, languages, nature, pizza.
• Apple - iPhone 3GS - Dine (2009)
  Summary: The iPhone has all kinds of apps - flights, trains, dining in and out, working, shopping.
• Apple - iPod nano - Video - Bourgeois Shangri-La (2009)
  Summary: People use the video capture feature of the 5G iPod nano.
• Apple - iPod touch - She’s Got Me Dancing (2009)
  Summary: Games are played on the iPod touch that make use of the tilt and multi-player features.
• Apple - iPhone 3GS - Skateboard - Video (2009)
  Summary: A demonstration of shooting video of a skateboarder with the iPhone 3GS.
• Apple - iPhone 3GS - Voice Control (2009)
  Summary: A demonstration of the voice control functionality of the iPhone 3GS.
• Apple - iPhone 3GS - Copy and Paste (2009)
  Summary: A demonstration of the copy & paste functionality of the iPhone 3GS.
• Apple - Mac - PC Choice Chat (2009)
  Summary: PC takes questions from his radio audience, but keeps cutting them off.
• Apple - Mac - Customer Care (2009)
  Summary: PC has a flashback to some frustrating customer care calls he's made.
• Apple - Mac - Elimination (2009)
  Summary: PCs line up for a customer to narrow down her choices.
• Apple - Mac - Time Traveler (2009)
  Summary: PC goes into the future only discover PCs still have problems.
• Apple - Mac - Stacks (2009)
  Summary: PC goes through pictures one by one.
• Apple - Mac - Legal Copy (2009)
  Summary: As PC makes claims about PCs, legal copy appears on the screen.
• Apple - Mac - Biohazard Suit (2009)
  Summary: Mac asks PC why he's in a biohazard suit.
• Apple - iPhone 3G - Student (2009)
  Summary: iPhone apps are shown off that help college students.
• Apple - iPhone 3G - Office (2009)
  Summary: iPhone apps are shown off to help out with small business tasks.
• Apple - iPhone 3G - Itchy (2009)
  Summary: iPhone apps are shown off to help with outdoor activities.
• Apple - iPhone 3G - Read (2009)
  Summary: iPhone apps are shown off that allow you to read things.
• Apple - iPhone 3G - Fix (2009)
  Summary: iPhone apps are shown off to find, figure, and fix things.
• Apple - iPhone 3G - Check (2009)
  Summary: iPhone apps are shown off to demonstrate how to check various things.
• Apple - iPod touch - More Fun (2009)
  Summary: Games are demonstrated on the iPod touch.
• Pedigree - Crazy Pets (2009)
  Summary: People are shown struggling with their exotic pets.
• Apple - Mac - Tree Trimming (2008)
  Summary: Mac and PC are animated and PC decorates a tree.
• Apple - Mac - I Can Do Anything (2008)
  Summary: Mac and PC are animated, and PC says he likes being able to do anything.
• Apple - iPhone 3G - Dilemmas (2008)
  Summary: The iPhone app Urbanspoon is shown off by shaking the phone to get restaurant suggestions.
• Apple - iPhone 3G - Loopt (2008)
  Summary: A demonstration of the Loopt app for the iPhone to locate your friends.
• Apple - iPhone 3G - Shazam (2008)
  Summary: The Shazam app for the iPhone is demonstrated to find out the name of a song.
• Apple - iPhone 3G - Game Changer (2008)
  Summary: The MLB app is demonstrated on the iPhone 3G.
• Apple - Mac - Bake Sale (2008)
  Summary: PC has a bake sale to raise money to fix problems in Vista.
• Apple - Mac - The V-Word (2008)
  Summary: PC bleeps the word "Vista".
• Apple - Mac - Bean Counter (2008)
  Summary: PC spends more money on advertising than fixing Vista.
• Apple - iPhone 3G - Lonely Planet (2008)
  Summary: A demonstration of the iPhone app Lonely Planet.
• Apple - iPhone 3G - Vicinity (2008)
  Summary: A demonstration of the iPhone app Vicinity.
• Apple - iPhone 3G - Cro Mag (2008)
  Summary: A demonstration of the iPhone app Cro-Mag Rally.
• Apple - Mac - Off the Air (2008)
  Summary: PC doesn't want people to find out they can easily get files transferred to a new Mac.
• Apple - iPhone 3G - Unslow (2008)
  Summary: iPhone 3G - What exactly is 3G?
• Apple - iPhone 3G - Everyone (2008)
  Summary: iPhone 3G - Twice as fast, half the price.
• Apple - iPhone 3G - Work Friendly (2008)
  Summary: Benefits of the iPhone 3G - Work friendly.
• Apple - iPhone 3G - Hallway (2008)
  Summary: The first phone to beat the iPhone - the new iPhone 3G.
• Apple - Mac - Sad Song (2008)
  Summary: PC sings the Vista blues.
• Apple - Mac - Pep Rally (2008)
  Summary: PC gets some cheerleaders to help spread the word about PCs.
• Apple - Mac - Group (2008)
  Summary: PC attends a "PCs Living with Vista" meeting.
• Apple - iPod + iTunes - Shut Up and Let Me Go (2008)
  Summary: Silhouette dancers groove to the song "Shut Up and Let Me Go"
• Apple - Mac - Office Stress (2008)
  Summary: PC gives Mac a stress toy, but it is he that really needs it.
• Apple - iPhone - Music Store (2008)
  Summary: A record store example is used to demonstrate the iTunes Music Store on the iPhone.
• Apple - iPhone - Brilliant (2008)
  Summary: Apple shows off their map "current location" feature.
• Apple - iPhone - Bet (2008)
  Summary: Apple uses a basketball example to show why having the Internet in your pocket is great.
• Apple - Mac - Breakthrough (2008)
  Summary: In a therapy session, PC is told his issues aren't his fault.
• Apple - Mac - Yoga (2008)
  Summary: PC tries to meditate through yoga.
• Apple - iPhone - The Great Thing (2008)
  Summary: Apple uses an Aspen example to talk about what's so great about having the Internet in your pocket.
• Apple - iPhone - Cars (2008)
  Summary: At a car dealer? Check car prices on your iPhone.
• Apple - iPhone - Facebook (2008)
  Summary: Visit Facebook when you're away from your computer.
• Apple - MacBook Air - Envelope (2008)
  Summary: A MacBook Air laptop is taken out of a envelope to show how thin it is.
• Mac - Santa Claus (2007)
  Summary: Claymation versions of Mac and PC sing with Santa.
• Mac - Podium (2007)
  Summary: PC stands behind a podium to deliver his message "Don't give up on Vista!"
• Mac - Boxer (2007)
  Summary: PC is wearing boxing gear, showing people he's not going down without a fight.
• Mac - PR Lady (2007)
  Summary: PC has a public relations lady to help spin all the bad things he's saying about Windows Vista.
• Apple - iPhone - Ken "My Show" (2007)
  Summary: An iPhone owner explains how he reads reviews of his play on his phone.
• Apple - iPhone - Bryce "Delay" (2007)
  Summary: An iPhone owner talks about how the phone helped to avoid a flight delay.
• Apple - iPhone - Kristin "The Winger" (2007)
  Summary: An iPhone owner explains how she uses the iPhone at the ballet.
• Apple - iPhone - Doug "Mankind" (2007)
  Summary: An iPhone owner explains how the device is one of the greatest advancements in the history of mankind.
• Apple - iPhone - Stefano "One Thing" (2007)
  Summary: An iPhone owner explains how his iPhone replaced his old iPod, camera, phone, and texting phone.
• Apple - iPhone - Elliot "Meredith" (2007)
  Summary: An iPhone owner tells a story about how the web feature on his phone helped him remember some people's names.