Burger King - Whopper Freakout commercial
Summary: An experiment in a Burger King where they discontinue the Whopper to see how customers would react.
Video:
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Description
The experiment Day 1. People are told Burger King has discontinued the Whopper, which is their flagship burger. Hidden cameras and interviews outside the restaurant capture people's reactions.
"People didn't like it when the Whopper was gone. That was clear."
The experiment Day 2. People ordered Whoppers but were given something else instead. For example, a Wendy's burger or McDonald's Big Mac.
This is the long version of the ad, distributed online as a viral video. There are also versions airing on television.
Credits
- Creative Director: Rob Reilly
- Creative Director: Bill Wright
- Associate Creative Director/Copywriter: Ryan Kutscher
- Interactive Creative Director: Jeff Benjamin
- Senior Art Director: Paul Caiozzo
- Art Director: Julia Hoffman
- Art Director: Andy Minisman
- Art Director: Dan Treichel
- Copywriter: Nathan Dills
- Copywriter: Omid Farhang
- Designer/Senior Interactive Designer: Thomas Rodgers
- Director of Integrated Production: David Rolfe
- Integrated Senior Producer (Interactive): Harshal C. Sisodia
- Executive Integrated Producer: Chris Kyriakos
- Executive Integrated Producer: Winston Binch
- Director: Henry-Alex Rubin
- Production Company: Smuggler
- Director of Photography: Learan Kahanov
- Executive Producer: Patrick Milling Smith
- Executive Producer: Brian Carmody
- Executive Producer: Lisa Rich
- Head Of Production: Allison Kunzman
- Head Of Production: Laura Thoel
- Producer: Drew Santarsiero
- Editorial Company: Rock, Paper, Scissors
- Editor: Chan Hatcher
- Editor: Adam Pertofsky
- Editor: Matt Murphy
- Editor: Wyatt Jones
- Executive Producer (Editorial): Crissy DeSimone
- Editorial Producer: Tricia Sanzaro
- Development Partner: RED Interactive
- Technical Director: Scott Prindle
- Associate Technical Director: Matthew Ray
- Interaction Director: Matthew Walsh
- Interaction Designer: Michael Tseng
- Quality Assurance: Stewart Warner
- Quality Assurance: James Luckensow
- Music: Amber Music
- Composer: Eugene Cho
- Music Producer: Kate Gibson
- Music ECD: Michelle Curran
- Executive Integrated Music Producer: Bill Meadows
- Design & Animation: Lifelong Friendship Society
- Executive Animation Producer: Dan Sormani
- Post Production: RIOT
Cast
- Regan Burns ... Manager
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