Burger King - Whopper Freakout

Category: commercial

Summary: An experiment in a Burger King where they discontinue the Whopper to see how customers would react.

Video:

Description

The experiment Day 1. People are told Burger King has discontinued the Whopper, which is their flagship burger. Hidden cameras and interviews outside the restaurant capture people's reactions.

"People didn't like it when the Whopper was gone. That was clear."

The experiment Day 2. People ordered Whoppers but were given something else instead. For example, a Wendy's burger or McDonald's Big Mac.

This is the long version of the ad, distributed online as a viral video. There are also versions airing on television.

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Basics

Brand
Burger King
Year
2007
Title
Whopper Freakout - Long Format Rev.1
Also Known As
None listed
Country
United States
Agency
Crispin Porter + Bogusky
Tagline
None listed
Company
Burger King
Product
None listed
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