Dove - Onslaught

Category: commercial

Summary: Dozens of beauty advertisements and procedures are flashed in this spot

Video:

Music in the commercial

Song: La Breeze by Simian

Lyrics used in the commercial

Here it comes
Here it comes
Here it comes
Here they come!

Here it comes the breeze
That'll blow away
All your reason and your sin
Same with your minds
So do your best to run away
but take a ref and you will pay
You cannot hide

Here it comes the breeze
That'll blow away
All your reason and your sin
There's no place to hide

Whoa here comes the breeze
Whoa here comes the breeze
Whoa here comes the breeze

Description

The spot begins with several seconds of a young girl looking into the camera. Numerous billboard advertisements featuring scantily clad young women are then flashed on the screen. A few seconds of women dancing in a music video is then shown before images of beauty magazine covers are quickly shown. A TV ad for a skin product is displayed before another quick zoom through images for store mannequins. Several infomercial type TV ads are shown that promise to make one look younger, smaller, lighter, fuller, tighter, thinner, and softer. This is followed by images of a woman on a diet eating, exercising and weighing her self on the scale. She goes from fat to thin, back to fat and then loses the weight one more time before gaining it back. After this a quick shot of woman puking into a toilet is shown. Finally several scenes of plastic surgery are shown before cutting back to the young girl walking to (or from) school.

Text:
Talk to your daughter before the beauty industry does.

Credits

Cast

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Basics

Brand
Dove
Year
2007
Title
Onslaught
Also Known As
None listed
Country
United States
Agency
Ogilvy & Mather
Tagline
The dove self-esteem fund
Company
Unilever
Product
None listed
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