Honda - Accord - Hold On Tight - Tunnel commercial

Summary: An Accord drives though a tunnel with scenes of nature projected on the walls.

Video:

Music in the commercial

amazon - The Essential Electric Light Orchestra

iTunes link Buy song from iTunes

amazon - The Essential Electric Light Orchestra Buy album from amazon

Lyrics used in the commercial

Hey, hold on tight to your dream
Yeah, hold on tight to your dream
When you see the shadows falling
When you hear that cold wind calling
Hold on tight to your dream

Description

The scenes projected on the wall include: sunflowers, swimming fish, flying flamingos, bounding gazelle, and clouds.

Voice-over: Maybe making the perfect car isn't just about the road, but rather everything beyond it. From the most fuel-efficient car maker in America, the all-new ultra low emission Accord. From Honda.

Credits

Cast

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Honda (12)

Comments

Judy September 21, 2007 20:46
I have been a Honda owner for 15 years and watch the ommercials. Hold on Tight and the Elvis commercials are the best I have seen from any auto company. Thanks for being true to the product and the catchy tunes..
JNichols October 07, 2007 03:20
That same song was used in Cutlass commercial with Precilla Presley 20 years ago.
RICHARD bottkol December 24, 2007 11:39
i'menjoying HONDA COMMERCIALS BECAUSE I INTEND TO BUYAN oDYSSEY after my body heals from a paralyzing stroke. My dream is to get out of hospital and go back to my home so the "hold on"tune is amorale booster for me.
splendAd Admin Eric December 25, 2007 01:10
Best wishes in your recovery Richard.
sjdaoust January 30, 2008 11:32
I have never written a comment on any commercial before. I feel the need to give congratulations to Honda for this commerical with the song "Hold on Tight to Your Dreams...it is a beautiful presentation and enjoy seeing it every time it is on. I find I am siging the tune to myself during the day. Thanks for the pleasure of hearing and seeing this commerical.
Dan February 05, 2008 00:26
Best auto commercial on the tube.Great song "Hold on Tight to Your Dreams"
Charlene February 16, 2008 09:54
Just love this commercial. Everytime I hear the song Hold on thight to your dreams it makes me so happy
Melanie February 17, 2008 17:37
I love, love, love this commercial. Everytime its on I start to do a little bounce and it uplifts me. I want to record the song and pipe it all over my house. Hold on tight to your dreams is now my favorite saying.
Nancy February 19, 2008 18:42
Absolutely the best commercial on TV! The words/music of "Hold on Tight to Your Dreams" are brilliantly merged with such beautiful scenes that the Honda seems to be taking me away from my TV set. Luckily, my own Honda is waiting for me in the driveway.
Patti February 20, 2008 23:48
Love your commercial with music "Hold on Tight to Your Dreams". The best I've seen and heard in a long time. I "mute" most commercials because they are so irritating and some are down right stupid and insult normal intelligence.
Sally February 26, 2008 08:51
I rarely pay attention or even watch commercials. Whoever came up with this one is brilliant. Love it!
Sandy February 27, 2008 22:35
I love this commercial - I stop and watch every time it's on. Great music. Great photography. Great Kevin Spacey. It's really uplifting!
Goldie February 29, 2008 18:33
Absolutely love the commercial, can't get the music out of my head. The verse in the song shown on this page is not the verse that is used in the commercial, it is another verse from the original ELO song.
splendAd Admin Keith February 29, 2008 19:33
Goldie, thanks about the verse.

Replaced the following:
When you see your ship go sailing
When you feel your heart is breaking
Linda March 19, 2008 18:50
I actually miss seeing and hearing the Honda ad with the song "Hold on tight to your dream". I've never written to a company before to compliment them on an ad but this one has stayed in my head. Great ad--I hope it will play again!
Beverly Jones May 15, 2008 19:40
Honda's ad with the music 'Hold on tight to your dreams' is the best auto commercial I have ever seen.
Keep it going!

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Ad Basics

Brand
Honda
Year
2007
Title
None listed
Also Known As
Hold On Tight - Tunnel
Country
United States
Ad Agency
RPA
Tagline
Beyond the road
Company
Honda
Product
Accord
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