Axe - Clix commercial

Summary: Nick Lachey keeps track of girls that find him attractive with a tally counter.

Video:

Music in the commercial

Song: Gangster of Love by Johnny "Guitar" Watson

amazon - The Very Best of Johnny "Guitar" Watson

Description

Lachey starts his clicking when he sees a blonde licking whipped cream outside a cafe. Then he moves onto a convenience store, dry cleaners, and CD store - the last in which he switches around his CD to the number one spot of the staff picks. Then it's onto a shoe store, then passing by a bus full of girls, it's onto a restaurant and night club. At the end of the day he's on his way up an elevator, when he compares clickers with another guy (Dave), we find Dave has done much better than Nick.

What's the criteria to get a click? Maybe it's a smile. Maybe it's just a look you know when you see it.