JCPenney - Zombies

Category: commercial

Summary: School students are attacked by zombie clothes.

Video:

Description

A group of friends are sitting on a bench out in the school yard, when one of them notices something strange in the distance. They all look over in shock as a kid on the other side of the field is attacked by zombies (headless, bodiless walking clothes). Then in typical horror movie style, one of the zombies jumps out from behind them. After it flips over the bench, the camera zooms out, and as one of the girls screams, we find that there are perhaps hundreds of the zombies closing in on them.

They make a break for the building, but the clothes monsters have invaded the school too. After passing through the gym and getting cornered in an equipment room, the kids are engulfed by the clothes.

Then all of a sudden, the scary movie music stops, the zombies leave, and the children are wearing new fall fashions. They walk off, complimenting each other, and chatting as if nothing had happened.

Part of JCPenney's back to school campaign.

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Basics

Brand
JCPenney
Year
2007
Title
Zombies
Also Known As
None listed
Country
United States
Agency
Saatchi & Saatchi
Tagline
Every day matters
Company
JCPenney
Product
None listed
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