Mercedes-Benz - Summer Love Event commercial

Summary: People are shown loving their Mercedes vehicles.

Video:

Music in the commercial

amazon - The Man Who Invented Soul

iTunes link Buy song from iTunes

amazon - The Man Who Invented Soul Buy album from amazon

This oldies song compliments the theme of the ad well.

Lyrics used in the commercial

I love you, I love you, I love you, I love you, I love you, I love you, I love you
I love you, I love you, I love you, I love you, I love you, I love you, I love you
I love you for sentimental reasons
I hope you do believe me
I've given you my my my my my ...

Description

The ad opens up in front a suburban home. A woman lies on her Mercedes as rose petals fall down on her. The camera angle switches from a side view to an overhead view. It's reminiscent of the famous rose petal scene from the film "American Beauty".

Then there are few other examples of Mercedes owners loving their cars. In the driveway of another suburban home is a man hugging his Mercedes. Parked along a city street, another man looks longingly at his convertible. In another driveway, a woman leans over her car's hood and kisses it, doing that leg-lift thing that's become synonymous with a kiss. In the evening, another woman caresses her Mercedes, and fireworks can be seen in the reflection.

Credits

None listed

Cast

None listed

More commercials

Mercedes-Benz - I am Mercedes-Benz Mercedes-Benz - Chasing Mercedes-Benz - Candy Store

Mercedes-Benz (5)

Comments

Joan Prezioso July 19, 2007 16:50
Sam Cooke died in 1964 but it takes his great voice to make this ad so appealing.
Sylvie July 19, 2007 22:07
I love this song. I remember it from years ago and think it use in this commercial is phenomenal- great marketing
JOEY July 20, 2007 00:32
SAM COOKE RULED! SWEETEST SOULFUL VOICE. GREAT USE OF THIS AWESOME SONG WITH AN AWESOME CAR. HAPPY DRIVING BOB & LORRAINE!!
Rachel July 20, 2007 15:19
Does anyone know who the actor or model is that is looking lovingly at his convertible parked on the city street? probably the best looking guy i have ever seen! i have got to know who that is!
Rosemary July 21, 2007 14:49
Rob & L - Congrats on your new BABY! Enjoy the ride.

Simply, R OO
Steve July 24, 2007 23:12
Just bought the tune on I-Tunes. Kept running through over and over in my head. Very good commercial!
Shawn July 26, 2007 09:01
So glad for this posting! I have been singing that song ever since I heard it and now I know the name of the song and who sang it. What a phenomenal voice Sam Cooke has. His sound really takes you back to that era...
Jason July 26, 2007 21:15
Thanks for the posting. Sam Cooke had one of the most soothing soul voices around.
this ad really understands mb owners July 27, 2007 16:07
I love that ad and I love my mb.
Joan July 28, 2007 11:35
Rachel I agree the guy looking at the convertible is as hot as the car. How do we find out who he is. He needs to be in more commercials
andy July 29, 2007 12:07
My wife loved the commercial and I am so glad we found the link to this page. We just downloaded it from I Tunes too!
mari July 30, 2007 19:45
I have got to know the name of the male model who looks lovingly towards the car...he's beautiful
Sandi July 30, 2007 20:18
Who is the voice over/announcer?
schwab July 31, 2007 18:41
CNBC played this add 15 times in a three hour period. Because of this commercial I hate Sam Cooke and will never by a Mercedes.
schwab July 31, 2007 18:43
That was meant to be ad not add, the commercial has warped my brain.
Shoot Me Now August 01, 2007 15:01
This ad is the reason great songs should never be used in commercials. MB is destroying Sam Cooke's great work by running it into the ground. I can't hit Mute fast enough. By September I'll have thrown my TV out the window.
Irritated August 01, 2007 19:21
I wonder what moron had the bright idea to play this ad over and over and over again? I keep shutting off the TV just to keep from hearing it. With the level of incompetence demonstrated by this ad, I will never, ever consider a MB.
Jenny August 01, 2007 22:16
I LOVE this ad!! I hope they play it on every station for a thousand times!!!!!
Jenny August 01, 2007 22:19
Doesn't that model/actor whatever look alot like hugh jackman????
Laura August 02, 2007 23:31
I am curious about the actor too. I have seen him in a movie but I cant remember which one. I would love to know his name.
Robert August 03, 2007 13:46
I respect what "Irritated" and "Shoot Me Now" are saying about classic songs being used by commercials for purposes of profit of their products (example. Nike- "Instant Karma" back in the 80's). For me, this commercial has introduced me to this song, I've never heard of before. I bought and added to my music collection. This music is beautiful, but does not get much exposure today. I'm ignorant of these great songs and don't always know the best songs to listen to. Sometimes for me it takes avenues such as this commercial or movies for me to be introduced to these classic songs.
Joan P. August 03, 2007 17:54
Sam Cooke has so many GREAT songs that people know nothing about and I'm sure would love them if exposed to them. His album "Keep Movin"On" has several gorgeous tunes as does "Nightbeat". If you like the song in this commercial, try a few more. You won't be sorry.
Joan P. August 03, 2007 18:39
That shoulb be " Night Beat" ( two words). Amazon.co will tell you all about these great CDs.
Taylor August 04, 2007 00:59
I heard the guy looking at the convertible is not a big actor, but this guy... www.myspace.com/kaaahris
Scott August 05, 2007 21:17
That male actor MAY be Sascha Radetsky from the movie Center Stage. You can see Sascha's picture at http://www.abt.org/dancers/detail.asp?Dancer_ID=79
I'll try to verify with him and repost.....
Neda August 05, 2007 22:16
I don't think it's Sascha, their face shapes look to be entirely different. Their noses too!
Destiny August 09, 2007 00:57
The links that are listed here do not work.
Can some one find another link to this guy?
Tiea August 10, 2007 21:21
I think the guy in the ad looks like the guy from "Transformers", and "Win A Date With Tad Hamilton", his name is Josh Duhamel.I think he did some modeling also.
christie August 12, 2007 16:31
that is not josh duhamel
Andrea August 14, 2007 13:44
I'm 99% sure it IS Sascha Radetsky. I thought so the first time I saw the ad and by the 74th viewing I'm pretty convinced.
christian August 15, 2007 15:32
Holy crap. I watch a lot of CNBC and this ad is running in pretty much every single commercial pod. It's freaking driving me nuts. It's like Chinese water torture. So now I hate the song, Mercedes for ruining it and their media agency for making a crap annoying media buy.
Toes August 17, 2007 15:52
Indeed. I suspect that many are like me and "watch" CNBC by leaving it on continuously in the background. I can't do this anymore because of this commercial. It's driving me crazy. STOP already. I got it after the first 1000 times I heard it.
David August 19, 2007 21:31
Richard Thomas is my guess.
Mr nomercedesEver August 20, 2007 15:52
I was about to trade in my corvette for an SL but I hate that commercial so much that I changed my mind. I'll buy another vette and safe a few thousand.
Mr. Mercedes SUCKS August 20, 2007 16:08
I just took my tv out to the back yard and blew it up with 10 sticks of dynamite. Thank god I'll never have to hear that GD commercial again. Mercedes SUCKS.
Laurie August 20, 2007 21:06
Please, every time I see that commercial I think "Hey I should hit google and see if that's the guy from center stage"... Seeing as this is the only relevant discussion that comes up, has anyone found any news about the Sascha Radetsky question?
Wanda August 21, 2007 10:34
I'd like to know who that handsome guy is that stares at the car,too! He's gorgeous!!!
Going Nuts August 21, 2007 18:54
I I hear that song one more time, I am going to lose it.
SICK OF CAR ADS! August 21, 2007 23:36
I like Sam Cooke but this commercial is making me sick!!! I don't think I will EVER want to buy a Mercedes now because they play this fricken commercial so much and ephasize loving earthly material things and THAT is NOT what Sam was singing about, these people just wanna become even more rich off of his song and the lust of earthy possessions- no thankyou!
Please shoot me August 22, 2007 14:41
I HATE YOU I HATE YOU I HATE YOU I HATE YOU....I HATE YOU...If I hear this song one more time I'll never buy a damn Mercedes..it is ruining CNBC's afternoon programming..my gawd what are the ad people thinking??Driving people mad is good business?
Robert August 22, 2007 20:53
Regarding the male model in the commercial...His name is Micah in Kansas City...He is also a personal trainer.
Ci Ci August 23, 2007 09:06
Yes, the guy that give his convertable that penetrating stare is HOTT. Who is he???
Mike August 23, 2007 15:02
The hot male actor looks like Micah Lacerte. Even I think he's hot. LOL
Mike August 23, 2007 15:07
http://onemedico.blogspot.com/2007/07/micah-lacerte.html Could this be the hot actor some of you are asking about?
Karl August 23, 2007 16:55
What a wonderful song! My absolute favorite! I got it on ITunes, CD, Vinyl AND 8Track!
And I'm going to buy another Mercedes, to go with my other two. Boy, Mercedes really knows what makes people tick!
Who is the mystery actor? August 24, 2007 15:33
Ok, forget about the song and there might as well not even be a car in the commercial. Let's talk about the YUMMY!! actor guy. He's got me singing I love you, I love you, I looooove you!! Got to know who that is. Hope to see him in more serious rolls...maybe underwear commercials in the future:~)
mike August 24, 2007 18:46
The hot actor in the commercial looks like Micah Lacert. See http://onemedico.blogspot.com/2007/07/micah-lacerte.html
fuzz August 24, 2007 20:00
My first car was a Mercedes. I'll never ever by another one because of them overplaying to death this sorry excuse for a jingle. I'll bet even Sam is pissed off.
ditzy August 24, 2007 20:03
This incessant cacophony should hasten development of a "smart" audio mute that recognizes bad commercial muzak and squashes it to oblivion.
[Anonymous] August 24, 2007 20:04
[No comment]
Ballsonfire August 24, 2007 20:09
Worst TV commercial inthe history of selling crap.
curious August 24, 2007 20:16
so who is the leg lift model then. Great set of wheels.
Air Sickness Bag Please August 25, 2007 14:14
Okay all of you people that "love this" ad work for the company that pitched it,right? CNBC will never be the same.The gag reflex is so high,the mute button is on until the Summer of Love is Six Feet Under.
Jenna J August 26, 2007 01:29
I agree that the guy in this commercial is hot so lets take a pole check out both these sites and tell me who you think he is is it Micha La Certe? Or SASCHA RADETSKY? I am leaning more for Neither....
Jenn August 26, 2007 19:19
Neither, I've looked at bios for both. It's not Micah or Sascha in my view. Closer to Micah though but not under the credits in his bio.
Kathy August 26, 2007 21:34
someone find out who the hottie is...i love that commercial because of him-and its neither Micah or Sascha-i definetly need to see some more of him---yummy!!!
Jenn August 27, 2007 19:02
It totally is Sascha, he's probably just not credited.
Misha August 27, 2007 21:26
In the eternal pursuit of the model, he is not Sasha or Micah. His modeling name is Javier. His brother, Robert,also a model is a friend of mine on myspace.
Ambre August 27, 2007 21:30
Thank you so much, Mischa! I found Robert...and he is a salsa instructor!
cat August 28, 2007 09:44
Mercedes is the german mafia. They trashed Chrysler and now they are destroying American commercial television with this godawful, eartwisting hell.
Poog August 28, 2007 11:39
Uh, Chrysler bought Mercedes, so the trashing is the other way around. Can we get a last name for Javier?
blizzard August 28, 2007 15:05
Mercedes is a failure for buying Chrysler for 29 Billion and dumping it for 2B. Were they blinded by love? Moronic ad.
hatethisad! August 28, 2007 18:03
I am ready to go postal over this idiotic, annoying ad. My spouse watches CNBC non-stop and this ad is on every 10 minutes! Good god in heaven--stop torturing us!! I will NEVER EVER buy a Mercedes (and was going to--bought a VW EOS instead BECAUSE of this commercial.)
AshTheMovieGeek August 28, 2007 20:02
That guy is beautiful.
I'd really like to know his name:/
Dean August 28, 2007 21:22
Ok, but enough is enough. This campaign needs to end! I can't bear to ever hear this song again. Wish I had gotten the 15% commission on this media buy. I'd buy a 550
slurp August 29, 2007 11:20
I get it. MB owners want to give their cars wet-kisses and BJ's. Yuk, I am buying a BMW.
Misha August 29, 2007 12:47
Dearest Ash ~ Take a northern glance...The dream is named Javier...His brother, Robert is equally divine.
Ambre August 29, 2007 14:36
They both truly are divine...and the car, of course!
ashton August 29, 2007 15:23
And the singer...also divine!!!!!!!!!
Shane August 29, 2007 22:34
I think the guy doing the voice over is Kip Addotta.
darwin August 30, 2007 10:29
THIS AD GETS ON MY NERVES SO MUCH I STARTED CHANGING THE CHANNEL. FOR A LONG TIME I DIDN'T EVEN KNOW THE PRODUCT. THIS IS A CASE WHERE THE AD IS SO HORRIBLE I'LL REFUSE TO BUY THIS PRODUCT. GREAT PR JOB, FOLKS. ASSOCIATE YOUR PRODUCT WITH AN OBNOXIOUIS, OVERPLAYED COMMERCIAL. WHAT IDIOT THOUGHT OF THIS?
Aitchee August 30, 2007 15:23
I hate this ad too and hit the mute button whenever it plays on CNBC which is to say every comml break. So sick of it and agree with all of you who feel this way. Am SO sick of it I actually took the time to find this website to complain. And will look for others. No Mercedes in my future either. I love my Scion xB.
van August 30, 2007 16:41
love the song; however, the car just suck BIG times as I used to own s500 the worst car ever. Can you beleive one of the many problem that I got with this pos was a broken spring berch; I meant the damm thing got rust thru at the weld joint.... just unreal!
Ambre August 30, 2007 18:25
Ashton ~ Check out Javier's brother, Robert on myspace.
A salsa dancing sensation!
legman August 30, 2007 19:24
Who is the hot leg model lifting her leg in this commercial? Now that has MY interest.
Ava August 31, 2007 01:25
Can we get a link to this Javier's myspace?
poog is an idiot August 31, 2007 09:56
Chryler bought Mercedes?
darwin was right August 31, 2007 10:00
Daimler has ruined any good will they could ever garner with this ear rotting commercial. So much for putting their "AMF" years behind them. They are just a bunch of a_wipes, just ask Chrysler, Frieghtliner or Caterpillar.
poog *is* an idiot August 31, 2007 12:42
DaimerBenz purchased Chrysler in a deal announced on 5/7/98. At the time it was billed in the press-releases as a "merger of equals" by Jurgen Schrempp, CEO of DaimlerBenz, however it's largely now viewed as a takeover of Chrysler by Daimler, seeing as most of the upper-management of Chrysler (CEO James Eaton, vice-chairman Bob Lutz, Chrysler president James Holden, and numerous VPs) were shown the exit door within months of closure of this deal.
Ambre August 31, 2007 15:48
Ava ~ I have Robert's myspace...under Salsa Dance.
Javier doesn't seem to have a myspace profile...
I met them both at one80 in Kansas City about 3
months ago.
hoodoo August 31, 2007 18:20
I used to hate Toyota. Where is the sale-a-thon guy when we need him most? I guess when you build quality you don't need the marketing plan from hell.
bbbbbbbf August 31, 2007 23:42
how much did Daimler spend on this add in terms of time on air? OMG i see it everywhere. Not really thrilled with the ad itself... cost effective. By the way, the only reason I'm writing is that I can't stand seeing or hearing that damn song anymore. ANNOYING!!!! doesn't make me want to buy a German mess of a car and i'm in the market....
ohmy September 01, 2007 08:36
Ambre ask Javier if he was in Maryland a couple months ago I swear he was eating in a Chick fil a
Banger September 02, 2007 06:31
Several posters keep refering to their myspace pages for a link to Javier/Robert. Am I missing something but how do we find *their* myspaces?
Ann September 03, 2007 07:53
Who is the actor doing the voice over?
Lanie September 03, 2007 16:36
I am laughing at the number of people that hate this ad. I happen to love it and even left a message on both of my brother's phones to see if they remember the name of the song. I went on the Internet and found it myself. Sorry to all the rest of you........I happen to LOVE this commercial but maybe that is because I am one of the baby boomers who loves the old songs and now I have it downloaded to hear. Any of us who have ever bought a new car and I have had several over the years can relate to the neat feeling that you have when your car is still brand new. As for the song I Love You For Sentimental Reasons............ it is a very nice, romantic song...........unlike a lot of the trash on the radio these days!!!!!!!!!!!!!!! If you think this commercial is annoying listen to all the Comcast commercials that they play over and over all day and night................now they are the most annoying commercials!
Taoseno September 03, 2007 23:39
Yee Hah! What a hottie! Dream of that car you DEVIL! Gay men love Javier too! Who IS this guy! A great career awaits. PS: Can't STAND the commercial. Kill it before it drives all of us FANS nutz! Taoseno
JackSprat September 05, 2007 10:56
Misha or Ambre - where's Robert's myspace page?
Ambre September 06, 2007 08:30
JackSprat/Banger-I don't have the details of his address, but look under Robert in Kansas City...
He is such a sweetheart in person and what a dancer!
He looks like the guitar-playing amigo in the Taco Bell, Fiesta Platter commercial...His famous line, with raised eyebrows, "Hola!" Good luck!
Dorian September 10, 2007 18:27
Holy Hola! Ambre, Robert does look like the guy in the commercial! Now, I hope he answers my request about his brother, Javier...I think we're all still curious.
Larry September 11, 2007 23:09
I think the voice over is Christopher Rich Wilson, Reba's ex husband in the TV Show "Reba".
Commercial Junky September 16, 2007 20:00
The voice is Richard Thomas! The legs belong to my sister. Anything else? Yes, you're all correct the ad stinks, but do any of you even own a Mercedes let alone own the company Mercedes if you did, you have the right to run any kind of garbage you want when your pockets are overflowing with bucks
Monica September 17, 2007 14:17
I can look at Javier all day long, what a hottie, my boyfriend is going to get his hair done just like his.
Monica September 17, 2007 14:18
I can look at Javier all day long, what a hottie, my boyfriend is going to get his hair done just like his.
faithy September 25, 2007 08:38
That guy at 0:10... I want to have his babies.
Ambre September 25, 2007 18:26
Monica , Javier is a serious hottie in person...and his brother, Robert...double the wow. Three years older, but a looker just the same. Robert is a myspace god in Kansas City...alright, a demi-god.
Mira September 26, 2007 16:48
Girls, I saw Robert at Starbucks in Lee's Summit and later at Houlihan's...He is a real gentleman and from what I hear, quite the salsa dancer...apparently, Javier is still in L.A. and a model. I hope I helped all the interested parties. Ciao!
I Got Your Back September 27, 2007 05:42
I LOVE the commercial because my brother Ransford Doherty is in it. Even though I wish his scene had given him a much better profile. It is different from the original shot. To really see him in action check him out at www.reelaccess.com/talent/ransforddoherty/
In his last film credit, he played an FBI agent in HOSTAGE with Bruce Willis. Remember, an actor's livelihood can depend on how many times a commercial is run and how well it does. For an actor, seeing their commercial over and over is sometimes money in the bank, but really it is mere pennies compared to those higher in the food chain. Their industry is pretty tough and kudos to all those who keep plugging at it despite all odds. So, let's try to be more supportive of them. We are proud of you, bro. Love sis
[Anonymous] December 05, 2007 22:10
could anybody tell me who is the voice on the 2007 mercedes christmas commercial?
margo December 19, 2007 23:31
The voice in the recent / current Mercedes Benz commercial is actor Righard Thomas. And " I love You For Sentimental Reasons" was sung by Nat King Cole also. I've not heard Sam Cooke's rendition.
anonymous March 28, 2008 23:04
who is the guy at 10 - 11 seconds. he is the hottest guy i have ever seen. it is NOT -- for a fact -- sascha radetsky or micah lacerte. they do not look the same at ALL. apparently, his name is javier and he has a brother named robert, but what is javier's last name / myspace link? this same exact question has been posted at least 10 times, and i think everyone wants to know who he is because he's the hottest man that has ever existed. PLEASE only comment if you KNOW FOR A FACT who that god is!
[Anonymous] June 06, 2008 17:37
That is NOT Micah. Micah is my EX and this guy in the ad is WAY hotter.
anonymous June 20, 2008 20:39
I have to agree about a commercial ruining the product. I can't find the mute fast enough.

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Ad Basics

Brand
Mercedes-Benz
Year
2007
Title
None listed
Also Known As
Summer Love Event
Country
United States
Ad Agency
None listed
Tagline
None listed
Company
DaimlerChrysler
Product
None listed
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