Mercedes-Benz CLA - Soul

Category: commercial

Summary: A man is willing to sell his soul for a Mercedes-Benz.

Video:

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Lyrics used in the commercial

Please allow me to introduce myself
I'm man of wealth and taste
I been around for a long long year
Stole a many mans soul and faith
Pleased to meet you
Won't you guess my name
Oh yeah
But what's puzzling you is the nature of my game

Description

A billboard for the Mercedes-Benz CLA is going up, and a man looks up. Suddenly the devil appears and makes the man an offer for his soul. He holds a pen and shows him a contract. "Make a deal with me, kid. You can have the car and everything that goes along with it."

Flash to a series of lavish fantasies. Everything from celebrity hobknobbing to becoming a celebrity himself and being chased by women. And of course driving the car really fast, including on a race track.

But then the rest of the billboard is rolled out where the CLA price will start at $29,900. "Thanks, but I think I got this." And the devil disappears in a puff of smoke.

The CLA is coming September 2013.

Aired during the Super Bowl, air date Sunday February 3, 2013.

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Basics

Brand
Mercedes-Benz
Year
2013
Title
Soul
Also Known As
None listed
Country
United States
Agency
None listed
Tagline
The best or nothing
Company
None listed
Product
Mercedes-Benz CLA
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