American Express - Ellen's Dance

Category: commercial

Summary: Ellen DeGeneres dances to whatever music she hears.

Video:

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Description

Ellen wakes up, and her alarm clock radio is playing "Car Wash". For a quick moment it seems like she's going to slap the snooze button, but instead she reaches for the volume control and turns it up. She then jumps out of bed and jumps gently over a chair.

Outside in the park she limbers up by doing some yoga (her own kind of dance yoga) as "Balla Baby" plays.

Next she's in an office elevator dancing to "Respect". The other passenger in the elevator also gets into it next time the door opens.

Ellen goes from the office to the streets and grooves to "Family Affair" that's playing in a passing car. Then she hears the familiar bell sound of a ice cream truck, and starts doing a little skip dance. The song played is a rendition of the traditional song "Turkey in the Straw".

For a quick moment Ellen passes by a painter whose radio is playing a Latin song. Then she's in her dressing room, and a phone's ringtone encourages her to do a robot dance. Finally she dances out to her cheering audience as "Gonna Make You Sweat (Everybody Dance Now)" plays.

"My life's about dancing to my own tune. My American Express card always backs me up."

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Basics

Brand
American Express
Year
2004
Title
None listed
Also Known As
Ellen's Dance
Country
United States
Agency
Ogilvy & Mather
Tagline
My life. My card.
Company
American Express
Product
None listed
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