American Express - Shop Small
Summary: Small businesses open. "It starts as a day like any other. Just a Saturday."
This spot started airing February 2012, and Small Business Saturday (a creation of American Express) is in November. But the point of this ad is to make every Saturday into Small Business Saturday.
The ad starts off at sunrise on a Saturday across the nation, people doing their morning routines, and businesses opening for the day.
LET'S MAKE EVERY SATURDAY
A SMALL BUSINESS SATURDAY.
- CD: Steve Simpson
- ECD: Gerard Caputo
- Agency Producer: Melissa Mapes
- Prod Company: Independent Media
- Director: Scott Hicks
- Editorial: Lost Planet
- Editor: Charlie Johnson
- Assistant Editor: Adam Witten
- Producer: Marcia Wigley
- Music: Butter Music and Sound
- Composer: Kishi Bashi
- Arrangement: Judson Crane