American Express - Shop Small

Category: commercial

Summary: Small businesses open. "It starts as a day like any other. Just a Saturday."

Video:

Description

This spot started airing February 2012, and Small Business Saturday (a creation of American Express) is in November. But the point of this ad is to make every Saturday into Small Business Saturday.

The ad starts off at sunrise on a Saturday across the nation, people doing their morning routines, and businesses opening for the day.

Text:
LET'S MAKE EVERY SATURDAY
A SMALL BUSINESS SATURDAY.
SHOP SMALL.
WELCOME
IN
AMERICAN EXPRESS

Credits

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Basics

Brand
American Express
Year
2012
Title
Shop Small
Also Known As
None listed
Country
United States
Agency
Ogilvy
Tagline
None listed
Company
American Express
Product
None listed
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