Farmers - Help Point - House Fire commercial

Summary: A couple is homeless after a house fire, but still acts as if everything is normal.

Video:

Music in the commercial

The song was created by Nylon Studios. As of July 2007 you can download it at their auxiliary myspace page: myspace.com/nylonstudios2 as "Morning Ritual".

Description

The commercial opens with a person dipping her toe into a fountain. Turns out the woman is bathing in the water, oblivious to passing cars. A man, presumably the bathing woman's husband, brushes his teeth using a lawn sprinkler. The woman dries off with the help of a maintenance guy holding a leaf blower. The guy shaves using someone else's SUV side mirror. Walking down the street together, the couple grab a newspaper that's supposed to land on someone's step. Next a portable outhouse is shown, with the guy stepping out. Later in the day they lie on a bed in a store, and get kicked out as the lights go off. They end up lying outside in a public park.

And so goes their daily routine as a couple who lost their home in a house fire, and now have no where to go.

Text:
Where will you live after a house fire?
One call to Farmers HelpPoint could fix that.

Credits

None listed

Cast

None listed

More commercials

Farmers Identity Shield - Hello Farmers - Stolen Car Farmers - Help Point - Wind Damage

Farmers (5)

Comments

matteo June 10, 2007 19:52
what's the name of the song in this ad?!?!?!
gilda June 17, 2007 21:24
I am positive it is Philip Glass; I was hoping for confirmation when i found this web site
Rob June 27, 2007 19:27
doesn't sound nothing like philip glass, the tonal scale, and the lack of layered repetitive structures to create a rich texture of sound (his signature) is all wrong. i'm also looking for the name of this song.



gr June 28, 2007 21:12
not p. glass, way too... light and untextured... possibly carly comando? again, though, a little cheery...
splendAd Admin Keith July 19, 2007 17:52
The song was written for the commercial. Updated info above in the Notes.
El Su Su August 24, 2007 20:17
Any one who says this isn't Philip Glass is crazy. It may be P Glass or Phillip G, but it is Philip Glass. Where is Katie Couric and good investigative reporting when we need it
rac0804 August 28, 2007 13:43
I really like the SUV in the this commercial. Any body know what's the make and model of the SUV where the guy is shaving using its side mirror?
splendAd Admin Keith August 29, 2007 05:54
rac0804, the SUV looks like a Land Rover, but don't know for sure.
splendAd Admin Keith August 29, 2007 06:17
After looking around some more, I can't pinpoint the make/model/year, but the 2007 Land Rover Discovery has a similar style.
rac0804 August 31, 2007 23:08
hey keith, thanks for the response. turns out it is a Land Rover. Land Rover Defender.
ANGIE September 07, 2007 13:05
THATS MY HUSBAND ASKING THEM PEOPLE TO LEAVE. AHH, SO PROUD OF YOU BABY=)
Anonymous (Bo) January 31, 2008 17:26
The beautiful message that this music is sending is that contrary to commercial interest insurance is not essential to life, merely primal existence that ultimately is necessarily absurd.

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Ad Basics

Brand
Farmers
Year
2007
Title
Morning Ritual
Also Known As
House Fire
Country
United States
Ad Agency
Campbell-Ewald
Tagline
Sanity makes a comeback.
Company
Farmers Insurance Group
Product
Help Point
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