Farmers - Help Point - House Fire commercial

Summary: A couple is homeless after a house fire, but still acts as if everything is normal.

Video:

Music in the commercial

The song was created by Nylon Studios. As of July 2007 you can download it at their auxiliary myspace page: myspace.com/nylonstudios2 as "Morning Ritual".

Description

The commercial opens with a person dipping her toe into a fountain. Turns out the woman is bathing in the water, oblivious to passing cars. A man, presumably the bathing woman's husband, brushes his teeth using a lawn sprinkler. The woman dries off with the help of a maintenance guy holding a leaf blower. The guy shaves using someone else's SUV side mirror. Walking down the street together, the couple grab a newspaper that's supposed to land on someone's step. Next a portable outhouse is shown, with the guy stepping out. Later in the day they lie on a bed in a store, and get kicked out as the lights go off. They end up lying outside in a public park.

And so goes their daily routine as a couple who lost their home in a house fire, and now have no where to go.

Text:
Where will you live after a house fire?
One call to Farmers HelpPoint could fix that.

Credits

None listed

Cast

None listed

More commercials

Farmers Identity Shield - Hello Farmers - Stolen Car Farmers - Help Point - Wind Damage

Farmers (5)

Recent Discussion

archive 01/31/2008 at 05:26 PM
[Anonymous (Bo)] The beautiful message that this music is sending is that contrary to commercial interest insurance is not essential to life, merely primal existence that ultimately is necessarily absurd.
archive 9/7/2007 at 01:05 PM
[ANGIE] THATS MY HUSBAND ASKING THEM PEOPLE TO LEAVE. AHH, SO PROUD OF YOU BABY=)

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Ad Basics

Brand
Farmers
Year
2007
Title
Morning Ritual
Also Known As
House Fire
Country
United States
Ad Agency
Campbell-Ewald
Tagline
Sanity makes a comeback.
Company
Farmers Insurance Group
Product
Help Point
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