Dove - Evolution
Category: commercial
Summary: A woman sits down for a photo shoot, and we see a fast forward transformation to her embellished billboard image.
Video:
Music in the commercial
None listedRelated music
Song: Passage D by The Flashbulb
Remixed for the commercial by Vapor Music
Description
The model starts off in poor light without makeup, emphasizing that she's supposed to look like an average woman. The time lapse photography quickly takes us through an elaborate hair and makeup session, and when that's all finished, the photo is touched up in Photoshop. Then the camera zooms out to the end billboard result.
Credits
- Director: Yael Staav
Cast
- Stephanie Betts ... Model
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Dove
(6)
Recent Discussion
[egads...] The Dove campaign for real women is an awesome campaign, for an excellent product. It's too bad Unilever doesn't mean what they are saying through this campaign, and continue to offer their Axe line through commercials that degrade both men and women. I don't buy Dove products anymore because of this hypocritical attitude. C'mon Unilever, how about a campaign for real men?
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