Alltel - Dungeon Master

Category: commercial

Summary: The other cell-phone sales guys take Chad into a van to tell him "My Circle's gotta go".

Video:

Description

Chad is locking up at an Alltel Wireless store, when he's confronted by the other cell-phone sales guys - Verizon, Cingular, T-Mobile, and Sprint. With a snap of his fingers, Verizon uses a remote door opener to slide the van open. Inside the van it's furnished with a carpet, a tv, and other amenities.

"All right, listen up bro. My Circle's gotta go," demands Cingular. Chad says My Circle is great because you can chose who you can call for free no matter what network they're on. Then he points out they could all be friends with him, but the guys still aren't liking it because they fear the change of having more friends.

Chad tries to break the tension with "So what level dungeon master you guys?" The guys start to laugh, and Sprint says "Dungeon masters don't have levels. Dork."

The commercial challenges consumers to compare Alltel head-to-head with the other cell phone providers.

Complementing this campaign, Alltel has an interactive website - officialmancave.com - in which you can explore the basement where the "Sales Guys" like to hang out. The guys even have their own myspace page. Chad has had one for a while, too. (Chad's myspace)