American Airlines - Saving Your Boss

Category: commercial

Summary: After working late on a project, and about to email the file to their boss, the guys decide to fly to deliver the presentation.

Video:

Description

Burning the midnight oil at work, the only light on in the place, the two guys are wrapping up the last slide in a presentation. The fellow at the computer says, "So, I'm hitting send?" The other guy responds with "Yeah" but then quickly changes his mind and says "Wait. Who's presenting in Chicago?" The answer is "McClane". Then a very unsure "He can do it, right?"

Next thing the two guys are running through the airport hastily.

In one version of the ad, the guys run underneath a gate display that reads:
SAVING YOUR BOSS FROM HIMSELF.
AGAIN.

In another version, the gate attendant knowingly asks if they're going to save McClane.

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Basics

Brand
American Airlines
Year
2006
Title
None listed
Also Known As
Saving Your Boss
Country
United States
Agency
T:M Advertising
Tagline
We know why you fly
Company
AMR Corporation
Product
None listed
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