CarMax - ChariotMax

Category: commercial

Summary: A mother and daughter buying a chariot in ancient rome in a manner much like that of making a purchase at CarMax

Video:

Description

In ancient Rome a woman and her daughter are shopping for a new chariot. They look at a chariot whose previous owner had been eaten by a lion. The price is literally chiseled in stone. When the woman begins to say that she previously thought that shopping for chariots was "a pain in the ", she is cut off by the salesman calling to an assistant named Gluteus. The final scene is at a present day CarMax, with a woman commenting that it's amazing no one had thought of the CarMax idea before.

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Basics

Brand
CarMax
Year
c. 2006
Title
ChariotMax
Also Known As
None listed
Country
United States
Agency
Boone/Oakley Advertising
Tagline
The way car buying should be.
Company
CarMax
Product
None listed
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